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- Colette Pomerleau
- Bodoni. The Bodoni typeface surfaced during a time when typeface designers were experimenting with the contrast between thick and thin type characteristics.
- Choplin. Based on the unconventional Campton font family, Choplin is a geometric slab serif by German type designer René Bieder. It’s modern, clean, and sturdy, drawing inspiration from Gill Sans and Johnston Sans while holding onto standout contemporary elements.
- Garamond. Garamond is more of an umbrella term for typefaces than a single typeface. Many of the iterations we see in recent decades are interpretations of alphabets designed by Claude Garamond and Jean Jannon in the 16th century.
- Yeseva One. Architectural, high contrast and eliciting a particular kind of distinct, feminine essence, designer Jovanny Lemonad created Yeseva One as a serif display of “a complete agreement between a man and a woman”.
- The 4 Main Types of Logo Fonts
- How Many Fonts Should You Use in A Logo?
- How to Choose The Perfect Logo Font
- Don’T Rely on Color
Generally, there are four main types of fonts to choose from. Each offers unique characteristics that can help to convey a brand’s personality. Here they are:
Use no more than two fonts in your logo.You can use a main font for your business name or monogram, and another one for your slogan. Any more than two will look messy and cluttered. Great design is all about deliberate choices with minimal design elements!
There are a few important factors to consider when choosing a font for your logo. Let’s go through the factors to cover when selecting your logo font.
Color should be secondaryto your logo fonts. A colored logo won’t be available for every medium, so, be comfortable with a simple black and white version. If your brand personality isn’t communicated without color, select a more powerful font that better defines your business. Keep this checklist handy when selecting fonts for your brand.
Apr 8, 2024 · Avegra – Elegant Serif Logo Font. Avegra is the perfect font you can use to design bold, elegant, and aesthetic logos for modern brands. It has the perfect letter design for crafting logos for luxury and high-end brands, especially in the fashion industry. The font features both uppercase and lowercase characters.
The famous GAP logo with condensed letters and extended letter spacing reminds of Spire font. In its logo, ZARA uses a modified version of the elegant and classic Didot font, condensed with letters overlapping. Gucci uses an elegant Granjon Gotham font – thin and extended with each letter standing out.
- Futura. Futura was designed in 1927 and has nearly a century of brand recognition. This geometric, sans-serif typeface combines readability with quirky visual flair.
- Helvetica. Helvetica needs no introduction as one of the most ubiquitous fonts since its 1957 debut. However, its popularity stems from something other than being adventurous but from its intrinsic legibility and clarity.
- Bodoni. Bodoni typifies high-contrast fonts with dimensional letterforms featuring ultrathin serifs and strokes with bulbous terminals. First popularised in the 1700s, Bodoni creates a lush, dramatic effect that catches the eye while retaining harmony and class.
- Baskerville. This traditional serif face dates back to the 1700s and is named after its designer, John Baskerville. Its timelessness comes from stately Roman letterforms softened by bracketed serifs and rounded terminals, promoting better flow and harmony compared to sharper serif counterparts.
Sep 14, 2024 · Designers can leverage these sans serif logo fonts to craft a visually striking and memorable brand identity. Avenir: A versatile geometric sans serif font, Avenir is ideal for modern logo designs and minimalist logos. Its clean lines and even weight distribution make it an excellent choice for both print and web design.
People also ask
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May 3, 2023 · Combine it with a cleaner and less dramatic font such as Nunito for the best results. Nunito is a sans serif typeface designed by Vernon Adams, the same guy behind the Oswald typeface. Nunito adds simplicity and elegance into a design. Use Kiwami for titling and headings, then complement it with Nunito light.
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