Yahoo Canada Web Search

Search results

1. • Authentic Brands Group

     • Reebok was absorbed by Authentic Brands Group, an American holding company whose wide portfolio of over 50 brands also includes Aéropostale, Nautica, and Volcom. Adidas announced in August 2021 that it would sell Reebok to ABG for $2.5 billion; the acquisition was finalized Tuesday.
     www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

     The New Reebok: After Adidas, What Happens Now? - Complex

2. footwearnews.com › shoes › outdoor-footwearInside Reebok’s Comeback Plans After Adidas’ Sale to ...

   footwearnews.com › shoes › outdoor-footwear

   • Cached

   Nov 28, 2022 · With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference...

   • Author: Peter Verry

3. www.complex.com › sneakers › aThe New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com › sneakers › a

   • Cached

   Mar 2, 2022 · Reebok was stuck in the final pages of its most recent chapter for nearly a decade—sneaker industry chatter had circulated since as long ago as 2014 about Adidas selling off the subsidiary. An ...

4. Videos

   • 

     12:59

     youtube.com

     History of the Reebok Shoes Brands | Reebok Brands History

     Sep 18, 2024

     21 Views

   • 

     public.com

     What Happened to the Reebok Pump? - Public.com

     Jun 10, 2022

   • 

     22:20

     youtube.com

     Reebok's Downfall: What Really Happened?

     May 15, 2024

     594 Views

   View all

5. www.retaildive.com › news › a-timeline-of-reeboksA timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com › news › a-timeline-of-reeboks

   • Cached

   Aug 13, 2021 · Reebok drops The Pump basketball shoe, making Reebok a “household name” in basketball. Nike takes away Reebok’s title as the No. 1 seller of athletic shoes. Joe Foster retires from...

   • Author: Cara Salpini

6. www.retaildive.com › news › reebok-was-meant-to-be-aReebok was meant to be a ‘Nike killer.’ How the brand lost ...

   www.retaildive.com › news › reebok-was-meant-to-be-a

   • Cached

   Jul 26, 2021 · Poser recalls being a buyer at a major sports retailer when Reebok put out a premium running shoe — it sold well, but then the company changed the last (a tool used to shape footwear) for the ...

   • Author: Cara Salpini

   • 
   • 
   • 
   • 

7. www.voguebusiness.com › inside-the-reebok-rebootInside the Reebok reboot - Vogue Business

   www.voguebusiness.com › inside-the-reebok-reboot

   Sep 22, 2023 · Reebok LTD (which stands for Learn, Test, Design) will offer high-quality, fashion-led footwear, accessories and apparel, made in Italy. Its first product, the Club C LTD sneaker, was released on 19 September, retailing at $180 and sold exclusively on Highsnobiety, before rolling out on Farfetch.

8. www.nylon.com › fashion › reebok-new-ownersAdidas Sells Reebok To New Owners For $2.5B - NYLON

   www.nylon.com › fashion › reebok-new-owners

   • Cached

   Aug 12, 2021 · On Thursday, Aug. 12, Adidas announced that Authentic Brands Group will acquire Reebok for a whopping $2.5B in a mostly cash deal, according to Business of Fashion. Adidas, which initially bought...

9. People also ask

   What happened to Reebok?

   • Reebok’s journey started long before it was acquired by Adidas. Its path from this point forward is now in the hands of Authentic Brands Group, as Adidas officially divests its one-time competitor. Adidas is selling the company for about $2.5 billion, significantly less than the $3.8 billion it paid for Reebok in the early 2000s.

   A timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com/news/a-timeline-of-reeboks-journey-to-no-1-and-back-down-adidas-sale-of-Reebok-Authentic-Brands/604187/

   See all results for this question

   What happened to Reebok running shoes?

   • Poser recalls being a buyer at a major sports retailer when Reebok put out a premium running shoe — it sold well, but then the company changed the last (a tool used to shape footwear) for the shoe the following year and returning customers no longer fit in it. “That sort of inconsistency happened over a long period of time,” Poser added.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

   See all results for this question

   Was Reebok right for Adidas?

   • It was a little bit constricted in regards to what Adidas needed to do to grow their business. And it was the right decision for Adidas to grow Adidas, but it wasn’t right for Reebok as a smaller challenger brand.

   The New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

   See all results for this question

   Was Reebok meant to be a 'Nike killer'?

   • Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot In the ’80s, Reebok was the top sports brand for a time. Now it’s dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there. Want to listen to this story?

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

   See all results for this question

   How did Reebok change the shoe design?

   • Ultimately, Reebok ended up completely changing the design. When the shoe launched, there were less than 10,000 pairs committed to be sold, according to Litchfield — and that was done as a favor from Foot Locker. The power of some strong marketing campaigns changed the trajectory, and the shoe took off.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

   See all results for this question

   What happened to Reebok & CrossFit?

   • Reebok signs a 10-year licensing deal with CrossFit. Reebok loses NFL licensing contract to a host of other brands, including Nike, Under Armour and others. Returning to its ’80s roots, Reebok introduces a larger assortment in the studio and dance categories. Adidas sells Rockport for $280 million.

   A timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com/news/a-timeline-of-reeboks-journey-to-no-1-and-back-down-adidas-sale-of-Reebok-Authentic-Brands/604187/

   See all results for this question

10. www.si.com › 12 › authentic-brands-group-buys-reebokReebok sold to Authentic Brands Group - Sports Illustrated

    www.si.com › 12 › authentic-brands-group-buys-reebok

    • Cached

    Aug 12, 2021 · Authentic Brands Group has agreed to purchased Reebok from adidas for a total consideration of up to $2.4 billion, the companies announced Thursday. The majority of the deal will be paid in...