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- Despicable Me: Bob the minion peeks out from from the right side of the screen, and walks into the center, anxiously greeting the audience. Then, all of a sudden, the company name lights up in a grandiose fashion, startling Bob and making him shake as a loud, triumphant fanfare plays.
- Hop: The text is already formed, and one minion wearing bunny ears and a cotton bunny tail is prancing to the right while carrying an Easter basket and tossing confetti, while a minion in the center of the screen observes in confusion.
- The Lorax: The name looks different. The text is again already formed, and we see two minions cutting down a Truffula tree with a chainsaw. A bear from the movie then lands on one of them, eating some Truffula berries.
- Despicable Me 2: Again, a different design for the text. As with Hop and The Lorax, the text is already formed, and two minions stand at the bottom right corner of the logo.
- Overview
- (July 9, 2010 - )
Background: Illumination Entertainment is the production studio of Chris Meledandri, who left Blue Sky Studios in New York as a executive producer from Ice Age to Dr. Seuss's Horton Hears a Who! It is a subsidary of Universal Pictures (a Comcast Company on behalf of NBCUniversal). It started in 2007 with character animation & CGI by Mac Guff. It wa...
Nickname: "Minion(s)"
Logo: Over a dark-blue gradient background with a reflective floor, "ILLUMINATION" appears in a tall font, with "ENTERTAINMENT" in a smaller font (but as long as "ILLUMINATION") underneath. While Minions (from the Despicable Me franchise) do appear in the logo, their actions vary by movie:
•Despicable Me: From the right side of the screen, on a dark background, a short, one-eyed minion peeks out from the right side of the screen, anxiously greeting the audience. Then, all of a sudden, the text fades in quickly behind him, and glows, syncing with the music. This causes him to get frightened, and he struggles to frantically run away from the log but can't due to the powerful force caused by the logo's music. After the music finishes, he is finally able to stand upright, but he makes a fearful exclamation and whimpers, then suddenly falls over and exits the screen to the right by dragging himself on the floor.
•Hop and Phil's Dance Party: The text is behind a one-eyed minion in the center. After a little while, a two-eyed minion wearing bunny ears and a cotton bunny tail comes prancing in from the left to the right while carrying an Easter basket and tossing confetti, while the minion in the center observes in confusion. The bunny one shows off his costume, but the other is not amused.
•Dr. Seuss' The Lorax: The text is behind a Truffula tree (with the tree covering part of the text) and two minions. One starts up a chainsaw, and begins to cut down the tree. Suddenly, the tree shakes and Lou, the large Bar-ba-loot from the film, who is eating Truffula berries, drops in, landing on top of the minion. Lou resumes eating his Truffula berries and turns toward the other minion, who slowly backs away nervously.
•Despicable Me 2: The text, which glows slightly at one point, is behind two minions. The one-eyed one sings "TA-DAAA!", then the two-eyed one shoves him aside and also sings "TA-DAAA!". The one-eyed one then shoves him and sings "TA-DAAA!" once again, and then they then start yelling "TA-DAAA!" at each other and start fighting until the one-eyed one shoves the other off-screen, and triumphantly yells "TA-DAAA!", then laughs. The other one then chimes "TA-DAA!" offscreen, causing the other to mumble in frustration while glancing out at the audience.
The Illumination logo fades in, revealing the chorus, with the minion in the center still singing as the others watch (except for the one on the very left, who stares at the camera).
Illumination after 10 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3, though this logo had been seen on theatrical release... Despite the studio's name change in 2017, this logo is still shown on film posters and on the back of home media covers.
Illumination after 7 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3.
Logo Variations - Illumination Entertainment. Hop (2011): The current logo is already formed and one minion wearing bunny ears and a cotton bunny tail is prancing to the right while carrying an easter basket and tossing confetti, while a minion in the center of the screen observes in confusion.
People also ask
Does illumination still have the 'Entertainment' logo?
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Logo: A bright light is seen as the letters I L L U M I N A T E D fall into place. The perspective changes and the starburst is seen above the word as it leaves the screen. The letters turn black in a neon green border as the words F I L M C O M P A N Y appear below.