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    • Silent Generation. The Silent Generation was born from 1928 to 1945, according to the Pew Research Center. Its name, first coined in a 1951 Time magazine essay, refers to the widespread parenting of this generation as kids to be “seen and not heard.”
    • Baby Boomers. Next up is the baby boom generation, born from 1946 to 1964, whose name can be attributed to the spike in births — or “baby boom” — in the U.S. and Europe following World War II.
    • Gen X. Gen X, or those born from 1965 to 1980, grew up with punk rock, hip-hop and grunge. Some key historical moments that shaped Gen X include the end of the Cold War and the rise of laissez-faire economics under Ronald Reagan's presidency.
    • Millennials. Gen Y, better known as millennials, were born from 1981 to 1996. The generation’s name originates from the fact that the oldest members were reaching adulthood around the turn of the millennium.
  1. Oct 8, 2024 · In 2023, Gen Alpha was the most racially and ethnically diverse generation, with whites making up less than half of the population of people born in the Gen Alpha birth years (2013 to present).

  2. Sep 25, 2024 · Gen Z, while also expecting high-quality service, is more pragmatic. They are often more forgiving of errors if the brand shows transparency and resolves issues quickly . Millennials and Gen Z both value self-service options, with Millennials more inclined to solve issues themselves via FAQs and knowledge bases.

  3. 28-43 years old. Gen Z. 1997-2012. 12-27 years old. Gen Alpha. Early 2010s-2025. 0-approx. 11 years old. When the Pew Research Center revised its guidelines for generational classifications in ...

  4. Sep 26, 2024 · Gen Z Spotlight: I interviewed Hannah, a 21-year-old Gen Z climate activist who participated in the global climate strikes. “Our generation doesn’t have the luxury of waiting,” she said.

  5. Mar 20, 2023 · Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They’re known as ‘digital natives’—the first generation to grow up with the internet.

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  7. May 20, 2020 · Growing up in the shadow of a major turning point in modern U.S. history meant Gen Z’s upbringing was drastically different compared to millennials. In the aftermath of 9/11, Gen Z’s parents became cautious about the threat of terrorism, seen most visibly in the adoption of increased security measures for travel that are now the norm.

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