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The Code does not apply to: packaging, wrappers and labels; political and election advertising (See the advisory for more information) foreign media (namely media that originate outside Canada and contain the advertising in question) unless the advertiser is a Canadian person or entity; What should I do if I think an ad violates the Code? Ad ...
- The Code Online
Overview. The Canadian Code of Advertising Standards...
- The Code Online
- Overview
- Definitions
- Application
- Exclusions
- Scope of The Code
- Interpretation Guidelines
- Codeprovisions
The Canadian Code of Advertising Standards (“Code”) was developed to promote the professional practice of advertising, and was first published in 1963. It is reviewed and revised periodically to keep it contemporary. The Codeis administered by Advertising Standards Canada (Ad Standards). Ad Standards is the industry body committed to creating and m...
For the purposes of the Code: “Advertiser”is defined as an “entity” that engages in “advertising” and has, or shares with one or more other entities, the final authority over the content of “advertising” or an “advertisement”. "Advertising" and "advertisement(s)" are defined as any message (other than those excluded from the application of this Cod...
The Codeapplies to "advertising" by (or for): 1. advertisers promoting the use of goods and services; 2. entities seeking to improve their public image or advance a point of view, whether or not the advertising is for a commercial purpose; and 3. governments, government departments and crown corporations.
Political and Election Advertising Canadians are entitled to expect that "political advertising" and "election advertising" will respect the standards articulated in the Code. However, it is not intended that the Code govern or restrict the free expression of public opinion or ideas through "political advertising" or "election advertising", which a...
The authority of the Code applies only to the content of advertisements and does not prohibit the promotion of legal products or services or their portrayal in circumstances of normal use. The context and content of the advertisement and the audience actually, or likely to be, or intended to be, reached by the advertisement, and the medium/media us...
The Code may be supplemented from time to time by Interpretation Guidelines that enhance industry and public understanding of the interpretation and application of the Code’s 14 clauses. The Interpretation Guidelines can be found here.
The Codeis broadly supported by industry and is designed to help set and maintain standards of honesty, truth, accuracy, fairness and propriety in advertising. The provisions of the Codeshould be adhered to both in letter and in spirit. Advertisers and their representatives must substantiate their advertised claims promptly when requested to do so ...
Recognized as a benchmark for effective self-regulation, the Canadian Marketing Code of Ethics & Standards has evolved over the years to become the best practices document for Canada’s marketing community. Governments and regulatory bodies often refer to the document when enacting legislation and include key provisions of our Code in those ...
The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada. Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. Administered by Ad Standards, the Code is regularly updated to ensure it ...
Jul 3, 2023 · To standardize how companies and marketers should advertise goods and products, Advertising Standards Canada (Ad Standards), a not-for-profit, self-regulating organization, maintains the Canadian Code of Advertising Standards. It serves as a code of ethics for advertising in Canada. Here’s a great summary of how advertising self-regulatory ...
Feb 14, 2017 · The Canadian Marketing Association ("CMA") is a national non-profit corporation that embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Compliance with the CMA's Code of Ethics and Standards of Practice (the "CMA Code") is compulsory for its members. The CMA Code is enforced through the process ...
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Prepared by Colin Ouellette and Sydney Young for the Ethics and Professional Responsibility Subcommittee. ACKNOWLEDGMENT. We thank the CBA Ethics and Professional Responsibility Subcommittee 2021-2022: Colin Ouellette, Chair; Darcia Senft, Sébastien Pierre-Roy, Graeme Keirstead and Peter Waldmann. We also thank the following external reviewers:
