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- When a business claims that a product performs a certain way that it actually does not, accomplishes certain things it cannot, or brings an untrue benefit to consumers, they can be accused of promoting unsubstantiated claims about the product.
www.torhoermanlaw.com/false-or-misleading-marketing/
- Volkswagen. Renowned automotive brand Volkswagen faced significant legal challenges owing to its misleading advertising practices. The core issue revolved around its "clean diesel" campaign, which falsely advertised certain VW and Audi diesel vehicles as environmentally friendly and compliant with emissions standards.
- Red Bull. Red Bull is a globally recognized energy drink brand known for its catchy slogan, "Red Bull gives you wings”. The brand has built a strong presence in the market through its unique marketing strategies and sponsorships of various high-energy sports and events.
- Kellogg. Kellogg Co., a prominent name in the breakfast cereal industry, faced federal charges for falsely advertising the benefits of its Frosted Mini-Wheats cereal.
- Johnson & Johnson. Multinational Johnson & Johnson is known for its wide range of consumer goods, medical devices, and pharmaceutical products. Among its most iconic products is Johnson's Baby Powder, a staple in many households for decades.
Apr 26, 2018 · Simply put, misleading ads portray inaccurate and deceptive information in order to get users to carry out an action. These ads use different forms of dishonest tactics such as false claims or statements, inaccurate affiliations, or fictitious company information, just to name a few.
- Examples of Deceptive Advertising in Household Products
- Examples of Deceptive Advertising in Pharmaceutical Products
- Examples of Deceptive Advertising in Medical Devices
Recently, several brands of daily and dietary supplements, which have been marketed to consumers as healthy additions to their diet, have been contaminated with lead, cadmium, and BPA. Explosively dangerous, various brands of popular instant pot and pressure cooker kitchen applianceshave been catching fire and exploding in homes. Another recent exa...
The following pharmaceutical products all claimed to be safe for users but actually put users at risk of serious injury: Popular over-the-counter heartburn medications, such as Zantacwere once advertised as safe to consumers but have been linked to an increased risk of developing a number of cancers. The popular weight-loss medication Belviq has be...
The following pharmaceutical products all claimed to be safe for users but actually put users at risk of serious injury: There are a number of devices on the Philips CPAP machine line that have been linked to serious injury, despite the machines being advertised as safe medical devices. Millions of Americans suffer from diabetes and may be at risk ...
- The ad hominem fallacy: when ads get personal. The ad hominem fallacy is a type of faulty reasoning that occurs when someone attacks the character, personal traits, or circumstances of a person making an argument rather than addressing the merits of the argument itself.
- The appeal to authority fallacy: celebrity endorsements and more. The appeal to authority fallacy is a persuasive technique that involves showcasing industry specialists or experts endorsing a particular product or service.
- The bandwagon fallacy: everybody’s doing it. The bandwagon fallacy relies on an appeal to novelty and popular opinion. It plays on the human tendency to follow the crowd or conform to popular trends.
- The false cause fallacy: misinterpreted cause and effect. The false cause fallacy, also known as the post-hoc fallacy, is a misleading reasoning tactic that incorrectly links two events or actions in a cause-and-effect relationship, even when no valid evidence supports the connection.
Simply revamping or cutting television or online ads to fit into the social space will not result in meaningful engagement. Highly visual, custom art is the growing trend among social media.
4 days ago · Uncover the lessons from 5 shockingly bad ad examples and how brands recovered. Avoid making these mistakes with insights on turning ad fails into wins.
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Feb 13, 2024 · Vrbo ran the offending ad during the Super Bowl broadcast on Sunday, showing disappointed vacationers discovering that their rental is overrun by livestock while the Newfoundland folk song “I'se the B’y” plays in the background.
