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  1. Sep 4, 2023 · Also read: 12 Last Chance Email Examples and Templates. Giveaway Winner Announcement Email. Undoubtedly, this is the most awaited email in the giveaway campaign. Pour here all the positivity you’ve got. Give a massive thanks to the winner for participating and an even more humongous congratulations on winning.

    • Prose’s Order-to-Win Email. Although marketers primarily work with giveaways to collect email addresses, that’s not their only use case. Effective giveaways, like Prose’s, can also help turn subscribers into customers, and this email is an excellent example of that.
    • L’Occitane’s No-Purchase-Necessary Email. While Prose’s email aims to nudge on-the-fence prospects to buy, L’Occitane takes this strategy one step further with its giveaway.
    • Vinomofo’s Birthday Giveaway Email. Many e-commerce brands use birthdays, customer anniversaries, and milestones as an excuse to offer small discounts.
    • Charlotte Tilbury’s Loyalty Quiz Email. So far, you’ve seen three giveaway examples that are ridiculously easy to join, with minimum to no effort needed.
  2. Jun 4, 2024 · E-commerce marketers love giveaways for a good reason—they can boost your email list with quality subscribers and drive sales when executed correctly. When it comes to promoting your giveaway, email marketing is a must. To help you create compelling giveaway emails, I've curated the seven best examples from my inbox.

    • Crate&kids. Crate & Kids’ giveaway newsletter begins with a captivating headline, “You could win a $500 gift card!” designed to grab attention. The subsequent explanation briefly outlines the giveaway details, emphasizing customer participation by sharing their kids’ space.
    • Crocs. Crocs employs a strategic reminder approach in its giveaway communication to subscribers, featuring the compelling headline, “Remember to Join the Giveaway!”
    • Barebones. Barebones’ giveaway email template serves as an outstanding illustration of a travel-focused giveaway, deviating from the conventional product-centric approach typical of an outdoor products company.
    • H&M. H&M’s Father’s Day giveaway exemplifies a well-executed seasonal campaign, strategically aligned with the occasion of gift-giving on this special day.
    • 10 days before takeoff. The first giveaway email should go to your existing email list. Not only will this email get you more participants, but it will also tell you who the most engaged email subscribers are.
    • Launching the giveaway contest. The launch day giveaway emails should not only have the right copy, but also be visually appealing. Ideally, you want to include pictures or even videos of the prizes themselves, as they’re the focus of the whole giveaway.
    • Thanks for signing up. The third giveaway email should land in participants’ inboxes immediately after they sign up. As for the subject, it should look like this: “Here’s how to improve your chances of winning the main prize.”
    • Engagement email. The fourth giveaway email in the sequence is there to re-engage with contestants. Many people sign up for a giveaway but tend to forget it after a day or two, so it’s worth reminding them.
  3. Jan 29, 2024 · After these giveaway email examples, you might consider forming your own. Here are a few giveaway email ideas that can accompany you while creating yours: Give away something relevant to your audience. It would be best to organize your giveaway campaigns considering your target audience’s wants or needs.

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  5. Apr 6, 2023 · Giveaway Newsletter Example from Sephora. Among all the giveaway email examples featuring here, this one boasts of being a part of something really big. While all the other companies run just one contest at a time, this prestige omni-retail brand has created a series of sweepstakes under the same theme to grip the attention for 40 days in a row.

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