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  1. Jul 24, 2014 · Here are the seven top reasons of why trademarks are important to your business. 1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey...

  2. Jan 18, 2023 · • A trademark helps protect your brand from being sued by others who use similar assets. You can't trademark something that isn't unique or original to you; that's why...

  3. Sep 23, 2020 · Your company’s unique name, logo, symbols, and designs all need legal protection. Learn about trademarks and the benefits they can offer your business.

  4. ised-isde.canada.ca › trademarks › trademarks-guideTrademarks guide - Canada

    • Understanding trademarks. To succeed in the business world, you need to send the right message and develop the right image. If people cannot pick your products or services out from the crowd, they might work with another person or company that is easier for them to notice.
    • Filing a trademark application. Preparing a trademark application. A complete application includes: the name and mailing address of the applicant. a representation or description, or both, of the trademark.
    • Registering a trademark outside Canada. Registering your trademark with the Registrar protects your rights in Canada only. If you wish to market goods or services in other countries, you should think about getting trademark registration(s) there as well.
    • Expungement of a trademark registration. When someone registers a trademark, they gain a very valuable right. However, they can lose that right (expungement, or removal, from the Register of Trademarks) unless they carry out specific responsibilities.
  5. Developing a brand identity and image is essential in setting up your business for success. A registered trademark can protect things like the following: Clever and catchy names to describe your products or services. Distinctive visual identifiers, such as words and logos.

  6. A trademark can protect letters, words, symbols, designs, tastes, textures, moving images, modes of packaging, holograms, sounds, scents, 3-dimensional shapes or colours (or a combination of these) used to distinguish your goods and services from those of others in the marketplace.

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