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  1. Jul 24, 2014 · Here are the seven top reasons of why trademarks are important to your business. 1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey...

  2. Jan 18, 2023 · Let's dive into the importance of trademarking your business: • A trademark helps protect your brand from being sued by others who use similar assets.

  3. ised-isde.canada.ca › trademarks › trademarks-guideTrademarks guide - Canada

    • Understanding trademarks. To succeed in the business world, you need to send the right message and develop the right image. If people cannot pick your products or services out from the crowd, they might work with another person or company that is easier for them to notice.
    • Filing a trademark application. Preparing a trademark application. A complete application includes: the name and mailing address of the applicant. a representation or description, or both, of the trademark.
    • Registering a trademark outside Canada. Registering your trademark with the Registrar protects your rights in Canada only. If you wish to market goods or services in other countries, you should think about getting trademark registration(s) there as well.
    • Expungement of a trademark registration. When someone registers a trademark, they gain a very valuable right. However, they can lose that right (expungement, or removal, from the Register of Trademarks) unless they carry out specific responsibilities.
  4. Sep 23, 2020 · Your company’s unique name, logo, symbols, and designs all need legal protection. Learn about trademarks and the benefits they can offer your business.

  5. Your brand tells them what they can expect from your goods and services and sets you apart from competitors. Trademarks are valuable intellectual property (IP) assets that can protect your brand. Find out what trademarks are and how to make strategic use of them.

  6. It is important because over time, a trademark comes to stand not only for the actual goods or services you sell, but also for your reputation and your brand. Your brand tells your customers what they can expect from your goods or services; it sets you apart from your competitors.

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