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      • A trademark gives you the exclusive right to use your mark and helps prevent competitors from using a mark that’s the same as or very similar to yours. Simply using a name, logo or slogan in your business gives it some level of trademark protection, though these “common law” trademarks are hard to enforce and apply only in your immediate locality.
      www.forbes.com/advisor/business/what-is-a-trademark/
  1. Jul 24, 2014 · Here are the seven top reasons of why trademarks are important to your business. 1. Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey...

  2. Your brand tells them what they can expect from your goods and services and sets you apart from competitors. Trademarks are valuable intellectual property (IP) assets that can protect your brand. Find out what trademarks are and how to make strategic use of them.

  3. Jan 18, 2023 · A trademark can help you distinguish your products or services from those of your competitors, and it can also give you a legal weapon to fight against infringement.

  4. ised-isde.canada.ca › trademarks › trademarks-guideTrademarks guide - Canada

    • Understanding trademarks. To succeed in the business world, you need to send the right message and develop the right image. If people cannot pick your products or services out from the crowd, they might work with another person or company that is easier for them to notice.
    • Filing a trademark application. Preparing a trademark application. A complete application includes: the name and mailing address of the applicant. a representation or description, or both, of the trademark.
    • Registering a trademark outside Canada. Registering your trademark with the Registrar protects your rights in Canada only. If you wish to market goods or services in other countries, you should think about getting trademark registration(s) there as well.
    • Expungement of a trademark registration. When someone registers a trademark, they gain a very valuable right. However, they can lose that right (expungement, or removal, from the Register of Trademarks) unless they carry out specific responsibilities.
  5. Aug 22, 2024 · It is important for businesses to actively monitor their trademarks and take action against infringement to protect their brand identity and reputation. By enforcing their rights, trademark owners can maintain their exclusive rights to use their mark in connection with their goods or services.

  6. Nov 30, 2023 · Identifies the source of your goods or services. Provides legal protection for your brand. Helps you guard against counterfeiting and fraud. A common misconception is that having a trademark means you legally own a particular word or phrase and can prevent others from using it.

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  8. Mar 26, 2022 · A trademark gives you the exclusive right to use your mark and helps prevent competitors from using a mark that’s the same as or very similar to yours.

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