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      • A trademark gives you the exclusive right to use your mark and helps prevent competitors from using a mark that’s the same as or very similar to yours. Simply using a name, logo or slogan in your business gives it some level of trademark protection, though these “common law” trademarks are hard to enforce and apply only in your immediate locality.
      www.forbes.com/advisor/business/what-is-a-trademark/
  1. ised-isde.canada.ca › trademarks › trademarks-guideTrademarks guide - Canada

    This guide explores what trademarks are, how they can benefit you and your organization, and why registration is important.

    • Abigail Rubinstein
    • Trademarks are an effective communication tool. In a single brand or logo, trademarks can convey intellectual and emotional attributes and messages about you, your company, and your company's reputation, products and services.
    • Trademarks make it easy for customers to find you. The marketplace is crowded and it's hard to distinguish your business from your competitors. Trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.
    • Trademarks allow businesses to effectively utilize the Internet and social media. Your brand is the first thing customers enter into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services.
    • Trademarks are a valuable asset. Trademarks can appreciate in value over time. The more your business reputation grows, the more valuable your brand will be.
    • What Is A Trademark?
    • How to Get A Trademark
    • Different Trademark Symbols Explained

    According to the U.S. Patent and Trademark Office, a trademark is “a word, phrase, symbol or design that identifies your goods and services” and distinguishes your brand from competitors. A trademark is used for goods, while a service mark is used for services. A trademark gives you the exclusive right to use your mark and helps prevent competitors...

    While obtaining a trademark used to be a paper-filled undertaking, theU.S Patent and Trademark Officehas thankfully streamlined the process by taking it online. Be prepared for a lengthy wait for approval. A series of stages are involved, and the USPTO tells applicants to be prepared to wait 12 to 18 months for a decision. Getting a trademark is br...

    There are three different symbols that can be used to indicate a trademark: 1. ™:This is the most popular trademark symbol, and anyone can use it, regardless of registration status. Adding this symbol lets other businesses know you have claimed a name, logo or slogan as your own. 2. ®:Only trademarks that have USPTO approval can use this symbol, wh...

  2. Jan 18, 2023 · • A trademark helps protect your brand from being sued by others who use similar assets. You can't trademark something that isn't unique or original to you; that's...

  3. Your brand tells them what they can expect from your goods and services and sets you apart from competitors. Trademarks are valuable intellectual property (IP) assets that can protect your brand. Find out what trademarks are and how to make strategic use of them.

  4. A trademark can protect letters, words, symbols, designs, tastes, textures, moving images, modes of packaging, holograms, sounds, scents, 3-dimensional shapes or colours (or a combination of these) used to distinguish your goods and services from those of others in the marketplace.

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  6. Aug 14, 2023 · Trademarks are the cornerstones of brand building and protection. Understanding their significance empowers businesses to navigate the complex world of intellectual property with confidence, safeguarding their uniqueness and leaving an indelible mark on the world of commerce.

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