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Sep 2, 2024 · A small business needs a website to drive business in today’s digital world. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings. If not for anything else, a website will show your audience that you really do exist.
- Clear purpose. As you build your website, there must be a reason behind every decision. As a starting point, think about the following factors to gain clarity about your new website
- Excellent user interface (UI) and user experience (UX) UI is the interactive parts of your website, like buttons, text fields, links, navigation bars and menus.
- Responsive, mobile-friendly website design. A 2023 report showed that 91% of internet users between 16 and 64 access the internet on a mobile device. The ability to provide a consistent user experience across a diverse range of phones is part of what makes a good website.
- Effective calls to action (CTA) A call to action textually invites a user to take a desirable action. For instance, an eCommerce website’s shopping cart page works better with a bright yellow button and the text “Confirm order now.”
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- Clear Purpose. Understand and cater to the needs of your audience. A website’s purpose is crucial for its success, as it should help users achieve their goals.
- Easy Navigation. Users should find what they’re looking for quickly. User Experience (UX) is crucial for a website’s success, as it helps visitors understand, use, and stay on the site.
- Professional Design. Aesthetically pleasing, consistent, and appropriate for the target audience. Your website represents your company, products, services, and brand, so it should be visually appealing, polished, and professional.
- Speed. Fast loading times for all pages. Page load time is a crucial factor in ranking web pages in search results. A fast website enhances user experience, boosts search engine rankings, and reduces bounce rates.
- Easy to Navigate. Every website needs a good navigation system to increase engagement, conversion rates, and overall satisfaction. The well-designed site navigation will also make it easier for search engines to index your website, helping you achieve better rankings.
- Good Page Speed. Page load time is another important criterion for ranking web pages in their search results. A fast website improves user experience, increases search engine rankings, and decreases the bounce rate.
- Responsive Design. A responsive design is a web design approach that allows your website to adjust its layout on the device used to view it. This ensures the website looks great and functions properly on all devices, from mobile phones and tablets to desktops or laptops.
- Follow Security Protocols. A good website should emphasize user security to appear more trustworthy to potential customers. Performing website security audits can help prevent cyber attacks such as SQL injection and cross-site scripting, which can compromise the website’s integrity.
Sep 17, 2024 · Optimize for SEO: Use relevant keywords naturally within your content to improve visibility on search engines without compromising readability. Quality over quantity: It's better to have a few high-quality, relevant pages than many low-quality ones. Prioritize quality and relevance in all your content. 08.
2. Easy to Use. Site visitors are always in a hurry. Don’t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on your website. Create obvious, logical navigation with clear hierarchy. Use consistent layouts and visual cues for functionality across the site.
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Oct 20, 2023 · 4. A Good Website Takes Visitors on a Journey. Half of what makes a good website is that it addresses your users’ immediate needs. But the other half that elevates it into a truly memorable one is that it takes visitors on a journey beyond the essential functions and information.
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related to: what is a trait & why is it important to create a website for a small businessCreate Your Website With Wix's Industry-leading Platform & Elevate Your Business Online. It all Starts with a Professional Website. See What the Wix Website Creator is all About.
Everything you need to build your own website. Get started for free! Do you want an easy, manageable website without coding, updates or plugins? Try Webador!
