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      • The national campaign informs Canadians and foreign nationals living in Canada, of the signs of both forced labour and sexual exploitation. It targets youth and young adults aged 16-25 years, including Indigenous women and girls. The campaign also targets parents of youth.
      www.canada.ca/en/public-safety-canada/news/2022/03/progress-and-achievements-combatting-human-trafficking.html
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  2. Apr 1, 2021 · The campaign aims to raise awareness among Canadian youth and parents of the misperceptions of human trafficking, and increase understanding of its warning signs and how to report suspected cases to the appropriate authorities.

    • Public Safety Canada
  3. Under the National Strategy, the Government of Canada is launching calls for proposals for projects that aim to prevent and address human trafficking, empower victims and survivors, and raise awareness among at-risk youth.

  4. Human trafficking involves recruiting, moving, or holding victims to exploit them for profit, usually for sexual reasons or forced labour. Traffickers can control and pressure victims by force or through threats, including mental and emotional abuse and manipulation.

  5. May 23, 2024 · In early 2021, Public Safety Canada launched a national campaign (“It’s not what it seems”) to raise awareness of the prevalence of human trafficking in Canada, informing the public of common misunderstandings on the crime, and how to safely report suspected cases.

  6. This five-year National Strategy will strengthen Canada’s response to human trafficking and support broader Government of Canada commitments, including preventing and addressing gender-based violence, and supporting the safety and security of Indigenous peoples.

  7. The advertising targeted Canadian youth, parents, and the general public with the aim of increasing awareness of human trafficking, addressing public misconceptions of the crime, and creating awareness of the warning signs and ways to report suspected incidences.

  8. tization of victims, and improve proactive response to incidents. As the first step in addressing public awareness needs, Public Safety’s Marketing team conducted research in March of 2020 to establish baseline levels of awareness about Canadians’ perceptions, behaviours, and understanding of human.

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