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  1. Jun 13, 2024 · Step back in time to the iconic era of the 1970s where Coca-Cola revolutionized the advertising world with their groundbreaking ‘Taste the Feeling’ campaign. Explore how this campaign not only changed the way we view soda commercials but also left a lasting impact on pop culture as a whole.

  2. 'Taste the Feeling' leveraged user-generated content to deepen engagement and personalize interactions between Coca-Cola and its consumers. By encouraging individuals to share their own moments associated with the brand, Coca-Cola created a community-driven narrative that reinforced authenticity.

  3. Jan 25, 2016 · Growing global opinion suggests that drinking sodas including Coke promote health issues including obesity, diabetes and heart disease.

  4. Jan 19, 2016 · Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend...

    • Henry Blodget
  5. Jan 19, 2016 · Is "Taste the Feeling" the solution to the problems dogging Coke? Coca-Cola is hoping a new ad slogan will help it overcome declining sales and increased health concerns about its signature...

  6. Aug 16, 2022 · Get a custom case study on Coca-Cola: “Taste the Feeling” Campaign. Since the world is so diverse, people may enjoy distinct types of Coke in a variety of situations. Building on the emotional aspect, the campaign tries to include human senses. The drinks are visually rebranded to become brighter and simpler, similar to the original Coca-Cola.

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  8. Jan 20, 2016 · What is ‘Taste The Feeling’? • “Taste the Feeling” is the new global marketing campaign for Coca-Cola. • The campaign features Coca-Cola, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life – under the iconic Coca-Cola brand positioning. • The creative uses universal storytelling and everyday moments to connect with consumers around the world.

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