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The COM-B model 8 proposes that people need the capability [C], opportunity [O], and motivation [M] to perform a particular behavior [B]. The COM-B model was developed to understand health behaviors, such as smoking and obesity, but it now has been applied to treatment adherence. 7 Capability refers to the psychological and physical ability involved in taking medicines.
- COM-B Model and Improving Hearing-Aid Use
- COM-B Model and Improving Antibiotic Usage
- COM-B Model and The Covid-19 Pandemic
Despite an abundance of evidence that hearing-aid use can improve the quality of life, 30% of the hearing-impaired community chooses not to wear them.1 Barker and colleagues (2016) examined whether the application of the COM-B method could develop an intervention for this discrepancy in their target population. They interviewed 10 audiologists abou...
Antibiotic resistance is a serious threat to global health and is estimated to cause 10 million deaths per year by 2050 if no effective intervention is implemented.3 Duan and colleagues (2020) note that antibiotic resistance is caused by inconsistent use of prescribed antibiotics, often due to poor adherence to physician advice, the sharing of unus...
According to a 2020 review article published by Weston and colleagues, behavioral science plays a critical role in mitigating the effects of infectious disease outbreaks such as the COVID-19 pandemic.11 The World Health Organization (WHO) encourages adaptive behavior change in response to public health emergencies. This sentiment is echoed by Michi...
The COM-B Model is a well-known framework for understanding behaviour change, identifying three key factors – Capability, Opportunity, and Motivation – that influence Behaviour. This behaviour change model proposes that for any behaviour to occur, an individual must have the necessary capability, opportunity, and motivation interacting ...
Apr 7, 2020 · The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for ...
The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O), and motivation (M). This model for behaviour change is effective because it simplifies complex factors and recognises that to modify behaviour, we need to address at least one of these components. We describe it as the “know how, can do, want ...
Oct 2, 2024 · Fogg focuses on reducing cognitive complexity to make behaviours easier to perform. COM-B (Psychological Capability): Psychological Capability refers to whether a person has the mental skills, knowledge, and cognitive resources to perform the behaviour. COM-B addresses whether someone is equipped cognitively and mentally to perform the behaviour.
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Nov 21, 2022 · They named the model COM-B, which stands for capability, opportunity, motivation and behaviour, COM-B. From Michie et al. (2011). The fascinating part of this work is that the behaviour change researchers didn’t stop with just coming up with a model of behaviour change. They were interested in designing interventions for change as well.
