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    • William Moulton Marston

      • DISC evaluation is based on the work of physiological psychologist William Moulton Marston in the 1920s. Marston’s research led to the development of the DISC model, which is a popular, straightforward, standardized, and relatively easy way to assess behavioral styles and preferences.
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  2. In 1928, Marston published his book titled Emotions of Normal People and he introduced his DISC theory. In this book, he classified four categories of human behavior which we now know as the DISC Personality Types: Dominance (D-Style) Inducement (Influence or i-Style) Submission (Steadiness or S-Style) Compliance (Conscientious C-Style)

  3. The history of DISC spans centuries and has been built upon by numerous psychologists and theorists. Today, DISC remains a widely used tool for personal and professional development, and PeopleKeys is one of the companies that provides DISC-based solutions to individuals, teams, and organizations.

  4. DiSC has a long-standing history rooted in psychology and research. Since the 1920s, the DiSC model has evolved and expanded into a multi-faceted learning solution designed to deliver personalized insights that foster engagement and collaboration in today’s ever-changing workplace.

  5. The DiSC ® Model of Behavior was first proposed in 1928 by William Moulton Marston, a physiological psychologist, in his book Emotions of Normal People. Marston focused on psychological phenomena that are directly observable and measurable through objective means.

  6. Jul 22, 2021 · The DISC theory was first introduced in a 1928 book called Emotions of Normal People by psychologist William Marston. Marston’s model divided “normal” (or typical) human emotional behavior into four DISC personality types: (D) Dominance (I) Inducement (S) Submission (C) Compliance

  7. In the 1970s, Dr. John Geier developed an instrument called the Personal Profile System. He conducted further research to refine Marston’s model and determined the unique DiSC® Classical Profile Patterns which are based upon combinations of the various behavioral styles.

  8. DISC is a model used to describe human behavior, based on four personality traits: Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). This theory was developed by Dr. William Marston, a psychologist who believed that people have unique, observable ways of thinking, feeling, and behaving.

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