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- The science powering flavor innovation is not merely about enhancing taste; it is about creating experiences that connect with consumers on an emotional level, shaping their perceptions of food and influencing their purchasing decisions.
www.foodindustry.com/articles/5-trends-shaping-the-food-flavoring-business/5 Trends shaping the food flavoring business - FoodIndustry.Com
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Nov 30, 2023 · Finding valid (and reliable) sources of inspiration for new flavors requires time and critical assessment. Determining the sweet spot between creative experimentation (which can seem like a painter throwing dots on canvas) and competent discipline requires a solid framework to move ideas to market.
The flavor lifecycle unearths indicators that can guide future flavor innovation. Understanding why certain flavors are trending and what motivates or prevents consumers from trying them can help predict the speed and probability of a flavor’s route toward mainstream adoption.
Apr 17, 2019 · Nine trends driving flavour innovation. News and analysis on food and beverage development and technology. The ‘Instagram effect’ means consumers are more open than ever to new flavours.
- Oliver Morrison
Feb 6, 2023 · The flavor industry is responding with inventive new technologies that make it possible to enjoy health-focused foods and beverages without compromising flavor.
- ‘Bold and exciting’ colours and flavours. Increasingly adventurous consumers, exposed to global cuisines and looking to share their food experiences online, are driving interest in ‘bold and exciting’ flavours and colours.
- Back to nature. The ‘clean label’ trend has been on the agenda for some time. But consumer demand for products that deliver on simplicity, with easily recognisable ingredients lists, is yet to abate.
- It ain't what you do, it's the way that you do it. 'Clean label’ has come to mean more than a product having a ‘natural’ origin. The definition has extended to the processes that the ingredient undergoes.
- Sustainable sourcing in spotlight. As consumers pay more attention to what goes into their food, they are also raising their expectations around sustainable sourcing strategies.
The science powering flavor innovation is not merely about enhancing taste; it is about creating experiences that connect with consumers on an emotional level, shaping their perceptions of food and influencing their purchasing decisions.
Jan 20, 2021 · Linking to trends like provenance and the rise of plant-based, eco-consumerism will influence the flavours in fashion, according to Sensient Flavours. In its Trends to Taste report, Sentient suggests successful flavour development requires an understanding of the shifts taking place in society.