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Jul 17, 2023 · In the fast-paced world of the hospitality industry, hotels constantly strive to provide a unique and unforgettable experience for their guests. One of the key elements that can set a hotel apart from the competition is the incorporation of art. Art has the power to transform hotel spaces, elevating the overall ambience and creating a captivating environment that guests will remember long ...
Feb 2, 2020 · As competition increases in the hotel industry, new trends are continuously emerging. One of the latest trends is incorporating “art” as a business strategy for hotels. While that might seem strange, since “art” has been around as long as there have been people, it is an effective strategy for developing a stronger hotel brand.
Hotel art has become hot. A longstanding leader in the field is 21c, a seven-strong group of contemporary art museums and boutique hotels, whose first property opened in 2006 in Louisville, Kentucky, with a mission “to share innovative contemporary art with the public.”. Its latest “museum hotel” is shortly due to open in St Louis ...
- The Benefits of Art
- Well-Being
- Branding and Identity
- Culture and Context
- Bringing Hospitality Elements Together
Whether we are looking at the enormous industry built around interior design or start-ups helping companies create a hospitable environment for clients and employees alike, the aesthetic context matters. The importance of physical environments, particularly in service-bound industries, is amply documented by research (Bitner, 1992; Harris & Ezeh, 2...
Exposing art in a physical space is more than just creating an appealing aesthetic environment. Several studies provide evidence that art has a beneficial impact on our spirit and health (Stuckey, H.L., & Nobel, J.M. ,2010; Jensen, Anita & Bonde, Lars Ole, 2018). For instance, engaging with art has been shown to contribute in reducing stress and de...
Art can be a way of expressing a company’s identity. There are many forms through which organizations may choose to showcase their identity: through declared values and beliefs, training and development, or contrasting as to how a company is different to its competition. Prior research shows that art and the choice of interior design can also refle...
Finally, art is a way to connect with the larger environment. When well-executed, hospitality and art should work hand in hand, both offering an experience and a sense of escape. Art can be understood, transmitted and exchanged in any context. From well-known icons, to still lifes of Switzerland, or contemporary urban culture, each city has a wide ...
In the hotel industry specifically, many concept hotels have managed to bring together locals and tourists, creating a welcoming environment and a place for community gathering. Through the servicescape, architecture design, food and art there are many ways of creating a unique experience. Renting from local artists is not only a way of connecting ...
Feb 23, 2018 · In some cases, owning major artworks is a status symbol: a sign of wealth. But hotels increasingly have a interest in visual art because it suggests a much-craved link with the local community, and exhibits a keenness for culture. Guests are increasingly craving personalised travel experiences. So incorporating visual art into a hotel’s ...
Art in hospitality serves a greater purpose than just decoration – it enhances the guest experience. Art sets the tone and shapes the ambience to align with a venue’s brand identity. Thoughtful art curation provides guests with an immersive, multi-sensory experience. Strategically selected art directly impacts the customer experience and ...
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Jun 9, 2020 · Visual art and curated pieces not only play a huge part in conveying this personalisation through the interior design but can add statement and talking point – whether it is literal or abstracted interpretation. “Considered artwork enriches the personality and ambiance of a space and ties together the design narrative and interior design.”.
