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What is location targeting in Google Ads?
What is location targeting & why is it important?
How do I use location targeting?
Are You wasting your budget on location targeting?
Sep 4, 2018 · Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more. And guess what? You don’t even need a brick-and-mortar business location!
Location targeting lets you select specific locations where you want your ad to be shown. By default, your ads can show to people in, regularly in, or who've shown...
Feb 18, 2024 · Location targeting in Google Ads lets you show your ads to users based on their geographic location, increasing ad relevance and potential conversions. You can target by country, city, region, or even radius, reaching users who are physically present, frequently visit, or show interest in your targeted area.
- Don’t make decisions with your gut! All humans are biased, and we over-appreciate our own experiences. Don’t let your experiences blind your marketing.
- Don’t target areas based on their demographic profile. You see your customers every day, and you likely know them the best! Understanding your target audience will be key to building your campaigns, but it might lead you astray when setting up your location-targeting settings.
- Don’t over-rely on your CRM data for your customers’ locations. If you’re collecting data from your past customers–you’re setting yourself up to make better decisions in both your business and advertising.
- Be cautious of radius targeting. A common approach for many local businesses is to set their campaigns’ location as a few-mile radius around their storefront.
Sep 17, 2024 · Location targeting in Google Ads allows you to include or exclude specific locations for your campaigns to show up. In this tutorial, we'll walk through what location targeting is, why you would want to use it, and how to set it up in your Google Ads acco.
Location targeting is a form of digital marketing that allows businesses to target ads to users based on their physical location. This can be done by using GPS coordinates or IP addresses to determine a user's location.
Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which...
