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  1. Metaphors act as cognitive filters, shaping how the audience perceives and interprets information. They provide a lens through which concepts are understood, emphasizing specific aspects and downplaying others.

    • “The Elephant in The Room”
    • “Beating Around The Bush”
    • “Spilling The Beans”
    • “The Tip of The Iceberg”
    • “A Shot Across The Bow”
    • “A Red Flag”
    • “A Double-Edged Sword”
    • “A Catch-22”
    • “A Needle in A Haystack”
    • “A House of Cards”

    Meaning:This metaphor refers to an issue or problem that is present but goes unacknowledged or is deliberately avoided. It’s as if there is a large elephant in the room that everyone can see but no one wants to discuss. In a Sentence:During the family dinner, the tension between the two siblings was the elephant in the room that no one wanted to ad...

    Meaning:This metaphor describes someone who is avoiding discussing a particular topic directly or is being vague in their communication. It’s as if they are dancing around the issue, like someone who beats around the bushes instead of going straight to their destination. In a Sentence:Instead of giving a straightforward answer, he kept beating arou...

    Meaning:This metaphor refers to revealing a secret or piece of information that was previously unknown. It’s as if the person is spilling a container of beans, which are now out in the open for everyone to see. In a Sentence:She couldn’t resist spilling the beans about the surprise party, much to the dismay of the birthday girl.

    Meaning:This metaphor is used to describe a small part of a larger problem or situation. It’s as if the small part that is visible is just the tip of a much larger iceberg hidden beneath the surface. In a Sentence:His anger was just the tip of the iceberg; there were deeper issues that needed addressing.

    Meaning:This metaphor refers to a warning or threat that is issued as a way of avoiding more serious conflict. It’s as if someone is firing a warning shot across the bow of a ship, signaling that they are prepared to take more aggressive action if necessary. In a Sentence:The union’s strike threat was a shot across the bow, indicating their dissati...

    Meaning:This metaphor refers to something that indicates a potential problem or warning sign. It’s as if a red flag is being raised to alert people to a potential issue. In a Sentence:His constant tardiness was a red flag for his employer, suggesting a lack of commitment to his job.

    Meaning:This metaphor refers to something that has both positive and negative consequences. It’s as if a sword has two edges, one of which can be used to cut and the other of which can be used to defend. In a Sentence:Technology is a double-edged sword; it has revolutionized our lives but also brought new challenges.

    Meaning:This metaphor refers to a situation in which there is no easy solution because of conflicting rules or requirements. It’s as if there is a “catch” that makes it impossible to find a solution. In a Sentence:The company’s policy of requiring experience for an entry-level job created a catch-22 for recent graduates.

    Meaning:This metaphor refers to something that is very difficult to find because it is lost or hidden among many other things. It’s as if someone is trying to find a needle in a haystack, which is a nearly impossible task. In a Sentence:Finding a reliable babysitter on short notice is like finding a needle in a haystack.

    Meaning:This metaphor refers to something that is fragile or unstable, and could easily collapse. It’s as if a house of cards, which is made of many thin, interconnected cards, could be easily knocked down. In a Sentence:Their elaborate financial scheme was a house of cards waiting to crumble.

  2. We begin with a brief introduction to metaphor, including claims about the role of cognition in metaphor use and understanding. We then discuss new research on the persuasive power of metaphor and go on to outline some of the cognitive, affective, and social forces that moderate the influence of metaphor on decision making.

  3. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.

  4. May 9, 2019 · We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing,...

  5. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.

  6. The present paper deals with metaphor, which is a major player in human cognition and communication. The study first provides an overview of contemporary metaphor theories. Then it describes metaphor identification and processing procedures that are widely used in modern investigations.

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