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Oct 10, 2022 · The impact of moral philosophy on ethical theory is reflected in a brand's perceived ethicality (Newholm et al. 2005). Brands can help firms build trust, stability, and distinctiveness among internal and external stakeholders (Kay 2006). Brand ethics is, therefore, crucial for organizations operating in turbulent conditions, like global crises.
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Definition of Ethical Theories Imagine you’re playing a complex new board game, and you need to know the rules to play it well and fairly. Ethical theories are like those rules, but for life itself. Here’s the first simple definition: Ethical theories are ideas that help us decide which actions are good and bad by leading us to ethical choices that bring positive outcomes for everyone ...
Oct 21, 2019 · Abstract. This article introduces the special issue on crisis communication, whose aim is to bring together diverse approaches and methods of analysis in the field. The article overviews the field by discussing two main frameworks, dealing with postcrisis (reputation management) and precrisis (issue management) communication, respectively.
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Apr 18, 2024 · The Tylenol brand recovered from the incident, largely because of Johnson & Johnson’s ethical leadership team’s swift action and transparent care for customers. JetBlue In 2008, JetBlue left passengers stranded on the tarmac at the John F. Kennedy International Airport for more than five hours during a snowstorm.
Feb 8, 2021 · transparency, authenticity, good intention, and similar. Ethical challenges in public relations can range from defining issues and facts. to listening to challenges, from honesty and disclosure to ...
May 15, 2021 · In “ A Theory of Brand as Promise ”, we develop our promissory account of brands by drawing upon Scanlon’s (1990, 1998, 2001) influential expectation theory of promises. We show how supplementing the traditional view with a promissory core allows for a theory of brands that avoids the explanatory problem.
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May 21, 2021 · Ethicality of the brand can relate to a stakeholder-focused strategy, and the positive relationship between ethicality of a brand and brand trust, can result in increasing brand sales and performance (Mena et al., 2019). Considering the performed literature review about the relationship between ethics and consumer behavior, the following hypothesis is proposed:
