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Social Influence Theory postulates that there are three modes of social influence acceptance, namely compliance, identification, and internalisation (Kelman, 1958). Kelman (1974) defined social influence as a behaviour change within the social settings induced by one person or a group of people.
- The Agentic State
- Situational Factors
- Social Support
- Locus of Control
- Consistency
- Commitment
- Flexibility
Agency theory says that people will obey an authority when they believe that the authority will take responsibility for the consequences of their actions. This is supported by some aspects of Milgram’s evidence. For example, when participants were reminded that they had responsibility for their own actions, almost none of them were prepared to obey...
The Milgram experiment was carried out many times whereby Milgram varied the basic procedure (changed the IV). By doing this Milgram could identify which situational factorsaffected obedience (the DV). Obedience was measured by how many participants shocked to the maximum 450 volts (65% in the original study). Adorno felt that personality (i.e. dis...
In one of Asch’s experimental variations he showed that the presence of a dissident (a confederate who did not conform) led to a decrease in the conformity levels in true participants. This is thought to be because the presence of a dissident gave the true participant social support and made them feel more confident in their own decision and more c...
The term ‘Locus of control’ refers to how much control a person feels they have in their own behavior. A person can either have an internal locus of control or an external locus of control. There is a continuum, with most people lying in between. People with a high internal locus of control perceive (see) themselves as having a great deal of person...
Moscovici stated that being consistent and unchanging in a view is more likely to influence the majority than if a minority is inconsistent and chops and changes their mind.
When the majority is confronted with someone with self-confidence and dedication to take a popular stand and refuses to back own, they may assume that he or she has a point.
A number of researchers have questioned whether consistency alone is sufficient for a minority to influence a majority. They argue that the key is how the majority interprets consistency. If the consistent minority are seen as inflexible, rigid, uncompromising and dogmatic, they will be unlikely to change the views of the majority. However, if they...
Oct 27, 2023 · Social influence theory studies how individuals’ thoughts, feelings, and behaviors are influenced by others. The theory aims to explain how people influence one another. Various contributors to the theory have devised key components of the theory in order to demonstrate social factors that can influence our beliefs and behaviors.
Oct 5, 2023 · Topics examined in social psychology include the self-concept, social cognition, attribution theory, social influence, group processes, prejudice and discrimination, interpersonal processes, aggression, attitudes, and stereotypes.
Specifically, social influence refers to the way in which individuals change their ideas and actions to meet the demands of a social group, perceived authority, social role or a minority within a group wielding influence over the majority.
Jun 11, 2023 · Normative social influence prompts individuals to conform to group norms to fit in, gain acceptance, and feel good. Informational social influence leads people to conform, believing the group possesses competent and correct information, especially in ambiguous situations or tasks.
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Aug 11, 2022 · Persuasion. The Science Behind Social Influence. Why we follow the crowd. Posted August 11, 2022 | Reviewed by Michelle Quirk. Key points. We learn by direct experience and by observing others....
