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Jul 8, 2010 · 1. Setting the Stage. 2. How Consumers Acquire and Process Information from Advertising. 3. How Advertising Affects Consumer Memory. 4. How Consumers Form Attitudes Towards Products. 5. How Consumers Yield to Advertising: Principles of Persuasion and Attitude Change. 6. How Advertising Influences Buying Behaviour. 7. Beyond Persuasion: Achieving Consumer Compliance Without Changing Attitudes.
The social consumer: social psychology Cognitive psychology is not the only academic discipline that has attempted to explain how advertising works. Although alternative perspectives are less popular within academic research, it is worth considering alternative explanations for the effectiveness of advertising to understand some of the limits with the cognitive approach.
- Robert Cluley
Nov 11, 2022 · We give a systematic overview of the most often used theories explaining the persuasive effects of advertising in games (in-game advertising) and through games (advergames) and discuss the main conclusions that can be drawn from the existing gamified advertising literature. Furthermore, we propose a framework that offers an overview of the most important ad, game, and player characteristics ...
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Dec 28, 2021 · The global digital gaming industry has grown rapidly in recent years. Rapid technological advancements are changing the ways in which players can interact with video games as individuals and collecti...
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The document discusses the third edition of the book 'The Psychology of Advertising' by Bob M. Fennis and Wolfgang Stroebe. It provides an overview of the topics covered in the book, including the origins and functions of advertising, how consumers acquire and process advertising information, how advertising affects consumer memory, and how consumers form attitudes towards products from ...
