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  1. Sobeys Better Food Fund also matched donations to a total of $250,000 on December 1 across the country. Each month, over 850,000 people turn to food banks for help. More than one-third of those are children and youth. Sobeys launched several national holiday initiatives this season, along with a lot of great work happening across the country.

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  2. Nov 28, 2013 · The newly refurbished 58,000-sq.-ft. store is the first one launched under the Sobeys Extra banner in Canada and, according to the company, delivers on the grocer's "better food for all" mission. READ: Sobeys unveils its new brand positioning with Jamie Oliver "This store reflects our mission to bring better food to all Canadians," said Marc Poulin, Sobeys CEO.

  3. Sep 12, 2013 · Sobeys launched its new brand positioning for its Sobeys banner stores today, with the tagline "Sobeys Better Food for All." In August, Canada's No. 2 grocer said it was partnering with U.K. celebrity chef turned food crusader Jamie Oliver to help Canadians eat better. The grocer planned to launch a new marketing campaign that included changes ...

  4. Mar 4, 2014 · The existing Sobeys loyalty program is also integrated into the “Better Food for All” platform, tailoring offers to past purchase history. The app includes a store locator and features weekly product offers and recipe suggestions.

  5. Sep 30, 2013 · STELLARTON, Nova Scotia — This month, Sobeys launched its “Better Food For All” program to help customers make different food choices in partnership with Chef Jamie Oliver at its Sobeys ...

  6. Nov 29, 2013 · With additional services and departments, Sobeys unveiled its first Sobeys Extra store in Burlington, Ont., Thursday morning. The newly refurbished 58,000-sq.-ft. store is the first one launched under the Sobeys Extra banner in Canada and, according to the company, delivers on the grocer’s “better food for all” mission.

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  8. Established in 2014, the Sobeys Inc. Better Food Fund supports access to, and the advancement of, better food through donations and partnerships with national and regional charities. To learn more about the Better Food Fund and our partners, click here. Here are just some of the ways we’ve made a difference.

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