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The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada. Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. Administered by Ad Standards, the Code is regularly updated to ensure it ...
- Interpretation Guidelines
Interpretation Guideline #6 - Scope of “government...
- The Code Online
Overview. The Canadian Code of Advertising Standards...
- Advisories
2024: Gaming Advertising Complaints; 2021: 2020 Perspective:...
- Code FAQs
The Code Frequently Asked Questions. What is the Canadian...
- Spirits Code Complaint Procedure
Complaints may be submitted to Ad Standards for review under...
- Contact Us
Montreal Office. Normes de la publicité 505 René-Lévesque...
- Resources
Ad Standards hosts forums, workshops and seminars related to...
- Preclearance
Ad Standards Clearance Service Analysts provide advertisers...
- Interpretation Guidelines
- Overview
- Definitions
- Application
- Exclusions
- Scope of The Code
- Interpretation Guidelines
- Codeprovisions
The Canadian Code of Advertising Standards (“Code”) was developed to promote the professional practice of advertising, and was first published in 1963. It is reviewed and revised periodically to keep it contemporary. The Codeis administered by Advertising Standards Canada (Ad Standards). Ad Standards is the industry body committed to creating and m...
For the purposes of the Code: “Advertiser”is defined as an “entity” that engages in “advertising” and has, or shares with one or more other entities, the final authority over the content of “advertising” or an “advertisement”. "Advertising" and "advertisement(s)" are defined as any message (other than those excluded from the application of this Cod...
The Codeapplies to "advertising" by (or for): 1. advertisers promoting the use of goods and services; 2. entities seeking to improve their public image or advance a point of view, whether or not the advertising is for a commercial purpose; and 3. governments, government departments and crown corporations.
Political and Election Advertising Canadians are entitled to expect that "political advertising" and "election advertising" will respect the standards articulated in the Code. However, it is not intended that the Code govern or restrict the free expression of public opinion or ideas through "political advertising" or "election advertising", which a...
The authority of the Code applies only to the content of advertisements and does not prohibit the promotion of legal products or services or their portrayal in circumstances of normal use. The context and content of the advertisement and the audience actually, or likely to be, or intended to be, reached by the advertisement, and the medium/media us...
The Code may be supplemented from time to time by Interpretation Guidelines that enhance industry and public understanding of the interpretation and application of the Code’s 14 clauses. The Interpretation Guidelines can be found here.
The Codeis broadly supported by industry and is designed to help set and maintain standards of honesty, truth, accuracy, fairness and propriety in advertising. The provisions of the Codeshould be adhered to both in letter and in spirit. Advertisers and their representatives must substantiate their advertised claims promptly when requested to do so ...
The Canadian Code of Advertising Standards (Code), which has been developed to promote the professional practice of advertising, was first published in 1963. Since that time it has been reviewed and revised periodically to keep it contemporary. The Code is administered by Advertising Standards Canada (ASC). ASC is the industry body
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October 10 - Ad Standards is launching a new portal for preclearance submissions for all divisions in November. For the latest information, visit our Clearance Services Portal Information Page. Attention Medical Device Clearance Submitters. July 12 - Preclearance procedures for Class II medical devices have changed.
The document summarizes the Canadian Code of Advertising Standards, which was first published in 1963 and is administered by Advertising Standards Canada. The Code aims to promote honest, truthful advertising that is not misleading. It outlines 14 provisions regarding accuracy, clarity, disguised advertising, price claims, bait-and-switch tactics, guarantees, comparative advertising ...
The Code is the main self-regulatory tool for the Canadian advertising industry. In general, it applies to any advertisement appearing in all genres of Canadian media (radio, Internet, print, television, etc.), except for packaging, packaging material and labels. Moreover, the
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Backgrounder. ackgrounder:Advertising Standards Canada (“Ad Standards”) is an independent, non-profit. ganization. Its mandate is to build consumer confidence in advertising by helping to ensure that ads, in all media, are truthful, fair. d accurate. Its primary function is the administration of the Canadian Code of Advertising Standards ...
