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Apr 5, 2019 · The COM-B Model of Behaviour Change Michie et al (2011) undertook a systematic review of behaviour change methods and identified 19 different frameworks for behaviour change. Michie et al then synthesised the 19 frameworks into one framework, with two levels, one representing intervention functions and the other high level policy.
The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O), and motivation (M). This model for behaviour change is effective because it simplifies complex factors and recognises that to modify behaviour, we need to address at least one of these components. We describe it as the “know how, can do, want ...
- COM-B Model and Improving Hearing-Aid Use
- COM-B Model and Improving Antibiotic Usage
- COM-B Model and The Covid-19 Pandemic
Despite an abundance of evidence that hearing-aid use can improve the quality of life, 30% of the hearing-impaired community chooses not to wear them.1 Barker and colleagues (2016) examined whether the application of the COM-B method could develop an intervention for this discrepancy in their target population. They interviewed 10 audiologists abou...
Antibiotic resistance is a serious threat to global health and is estimated to cause 10 million deaths per year by 2050 if no effective intervention is implemented.3 Duan and colleagues (2020) note that antibiotic resistance is caused by inconsistent use of prescribed antibiotics, often due to poor adherence to physician advice, the sharing of unus...
According to a 2020 review article published by Weston and colleagues, behavioral science plays a critical role in mitigating the effects of infectious disease outbreaks such as the COVID-19 pandemic.11 The World Health Organization (WHO) encourages adaptive behavior change in response to public health emergencies. This sentiment is echoed by Michi...
The COM-B Model is a well-known framework for understanding behaviour change, identifying three key factors – Capability, Opportunity, and Motivation – that influence Behaviour. This behaviour change model proposes that for any behaviour to occur, an individual must have the necessary capability, opportunity, and motivation interacting ...
Oct 14, 2024 · COM-B and the Behaviour Change Wheel are valuable tools when used appropriately, but like any approach, they have their limitations. They are most effective when: The goal is to identify broad drivers of behaviour quickly. Practitioners need a flexible and adaptable approach across various settings. The intervention context is dynamic and ...
Nov 21, 2022 · The first is the COM-B model which helps us identify what components might need to be targeted. Then around the model is the second layer that has nine intervention types to choose from based on analysis of which components of change might need to be targeted. The third layer, the outer layer, identifies seven policy categories that support the ...
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Apr 7, 2020 · The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for ...
