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  1. The recommended text length for most placements is 125 characters for the Primary text field, 40 characters for the Headline field and 25 characters for the Description field. However, your text may be truncated across various placements and devices.

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  2. Jan 10, 2024 · Character count denotes the total number of characters in your online content, including letters, numbers, spaces, and even punctuation marks. Whether you are crafting a Facebook caption or developing a compelling LinkedIn update, each keystroke contributes to the total character count.

    • Ideal Social Media Character Limits in 2024
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Tiktok
    • Pinterest
    • YouTube
    • Top 3 Free Character Counter Tool
    • Final Words

    We will be discussing ideal character lengths for posts and different types of content on social media platforms, including Facebook, Instagram, Twitter, TikTok, Linkedin, YouTube, and Pinterest.

    Facebook offers enough character limits to write a short story in the post! However, a concise and to-the-point post can help you get better engagement. The same applies to a video post or Facebook ads wherein you need a headline, ad text, and link description. It has been observed that posts withless than 50 characters were more engaging than long...

    Although Instagram is more of a visual content platform promoting videos and images, you still need a high-quality caption to improve engagement. It is important to keep your caption brief, precise and relevant as audiences scroll through visual content quickly. A study showed thatlonger captions in Influencer posts showed better results. Additiona...

    Twitter doubled its character limit from 140 to 280 in 2017, but brevity remains at the center stage of all Tweets. Recent developments indicate that the cap may be dropped, and this length is further going toincrease to 4000 characters! Some studies have shown that Tweets shorter than 100 characters get a 17% higher engagement than long Tweets. Al...

    Linkedin is a popular social media platform for professionals and B2B marketers vying to get the attention of their target audiences. The thumb rule of keeping the post concise also applies to LinkedIn. Ideally, experts suggest keeping it around 100 characters, as, beyond 140 characters, the text is truncated with theSee More option. Thus, the idea...

    TikTok, a video-based social media platform is popular among millennials and GenZ for creating and sharing short-form videos. TikTok recently extended the video length to 10 minutes. Ideally, experts suggest sticking to 15-second-long videos to get the attention of your viewers. The more views you get, the more you will appear on theFor You page. I...

    Pinterest enables the social sharing of images, GIFs, and videos and is a popular platform for creative ideas and inspiration for recipes, home, style, etc. That is why here, image size and quality matter along with the description, which helps improve discoverability. Ideally, the description length is suggested up to 200 characters—the longer the...

    Many marketers consider YouTube as the search engine for videos. With 500 hours of new videos uploaded every minute on YouTube, it becomes important to make your video content stand out with the right description. Although YouTube allows videos of up to 12 hours long, theideal video length is considered between 7 to 15 minutes. Another report sugge...

    Now you are aware of the social media character limits for different platforms and the ideal length that can get you the maximum engagement. The next question that arises is how do you count the characters. Here are a few free character counter tools. 1. Character count online: It is a freely available character and word counter tool. It also gives...

    Every social media platform and account is unique. However, following best practices can help you benchmark and improve your overall social media strategy. Keep experimenting with content type and content length to know what works best for your target audiences! You can also run A/B tests to figure out what character limits bring you the best engag...

  3. Below we’ve created a quick guide to caption character counts: the limits for each platform, what ideal caption lengths are, and tips for optimizing your social media captions. What Are the Character Limits for Post Captions on Social Media? Facebook Character Count: 63,206 characters; Instagram Character Count: 2,200 characters

  4. Sep 21, 2023 · Facebook has a consistent character limit for all ad types, except for carousel ads and in-stream video ads. The headline can have up to 40 characters, the body text can have up to 125 characters, and link descriptions are limited to 30 characters (20 for carousel ads and in-stream video ads).

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  6. Facebook allows for the most characters and word count than any other social media. The network allows for up to about 63,000 characters for each post. With that being said, it is not recommended to use 63,000 characters for every post.

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