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- Here’s how the insights shake out by different demographics: more women (84%) are opted in to receive texts from businesses than men (73%) and Gen Z is the generation subscribing to SMS marketing the most. 85% of Gen Zers are currently opted in to receive texts from businesses –– 19% more than last year.
simpletexting.com/blog/2024-texting-and-sms-marketing-statistics/
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- WhatsApp. With 2 billion monthly active users, WhatsApp is unrivaled as the top messaging service. In fact, that figure accounts for approximately 24.8% of the global population, meaning around 1 in 4 people use WhatsApp worldwide.
- Facebook Messenger. Despite commanding a significant proportion of the global messaging app market, Facebook Messenger has seen downloads drop from 778.77 million in 2015 to 337.45 million in 2022 - a fall of more than 50%.
- Snapchat. The number of daily active users on Snapchat has steadily grown over the last decade. In fact, since Q1 2014 (46 million) the number of Snapchat users has increased by more than 8x (397 million in Q2 2023).
- Telegram. As of October 2023, there are approximately 800 million Telegram users - that figure accounts for around 9.9% of the world’s population. Only taking into account those aged 16+, that’s 13.5% of the global population.
1. The vast majority (97%) of Americans have a mobile phone, 85% of which are smartphones. Additionally, over half of the global population (54%) owns a smartphone. This widespread adoption highlights the important role mobile phones play in people’s lives as essential tools for communication and accessing information.
Jun 10, 2021 · 62% of consumers say they have subscribed to receive texts from at least one business in the last year. Of those consumers, 43% receive texts from 1-3 businesses and 33% receive texts from 4-5 businesses, most notably for things like appointment reminders, exclusive promotions, and sale notifications.
Aug 27, 2024 · Most popular global mobile messaging apps 2024. As of April 2024, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly...
Aug 22, 2024 · Here’s how the insights shake out by different demographics: more women (84%) are opted in to receive texts from businesses than men (73%) and Gen Z is the generation subscribing to SMS marketing the most. 85% of Gen Zers are currently opted in to receive texts from businesses –– 19% more than last year.
Mar 19, 2024 · Texting remains the most ubiquitous communication method internationally across generations. From my analysis, four major trends are revealed in the latest global messaging statistics: 1. Increased Usage of Texting Over Calling. Across every age group, calling has plummeted as an everyday communication channel.
[Statista, 2021] Text messages have a 98% open rate. [CTIA, 2022] Texting is the top reason why 88% of people use their mobile phones. [SlickText, 2022]
