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THX (officially stands for "Tomlinson Holman's eXperiment") is a motion picture quality certification system (despite being branded as a "sound system" until 1997) founded by Tomlinson Holman and George Lucas in 1982, originally named after the first film Lucas directed, THX 1138. The first film they certified was 1983's Star Wars: Return of the Jedi. Since then, it has been used in cinemas in ...
- The Deep Note. Before we get too deep into the different logos – or 'trailers' as the community refers to them – we can’t start without talking about the Deep Note.
- 1983: Wings. “For the past 35 years, motion picture loudspeaker systems have not changed…” read the first title card, as the initial strains of the Deep Note began to swell.
- Late 1983: Broadway. Debuting later that same year, the 'Broadway' version of the THX trailer received much more play, and is probably more recognisable to the casual viewer.
- 1988: Cimarron. The Cimarron version was named after an award-winning Western from 1932. It broke with tradition by abandoning the Deep Note – a move that would not prove to be popular – and instead begins with the sound of an orchestra tuning up.
Science (also known as The Science of Sensation) was a trailer debuted in 2005. While it wasn't THX's first digital trailer - this logo was meant as THX's first forays explicitly for digital theater (as reflected in the shine at the end reflecting digital cinema's clarity), as it was THX's first trailer optimized for Digital Cinema Packages (DCPs) - and to coincide with this, it first appeared ...
- (Wings) (May 25, 1983) The logo as it appears on The THX Ultimate Demo Disc, the THX website from 2003-2009 and the official THX YouTube channel.
- (Broadway) (Late 1983-October 24, 2006, March 19, 2010-September 17, 2012) The logo as it appears on The THX Ultimate Demo Disc. The logo as it appears on Lucasfilm THX Trailers: The Audience is Listening on DVD and the THX website from 2003-2009.
- (Cimarron) (May 20, 1988-2002) The logo as it appears on The THX Ultimate Demo Disc. The logo as it appears on Lucasfilm THX Trailers: The Audience is Listening on DVD and the THX website from 2003-2005.
- (Grand) (June 11, 1993-1997) The logo as it appears on The THX Ultimate Demo Disc. The logo as it appears on Lucasfilm THX Trailers: The Audience is Listening on DVD and the THX website from 2003-2009.
1983 – today. The iconic THX lettering remains a constant, forming a linear alignment of capital letters in uniform black strokes. A distinct enlargement of the “T” encompasses the “H” and “X” at the apex, while a corresponding underscore-like line parallels at the base, yet distinct from the abbreviation. Despite the logo’s ...
Sep 24, 2024 · The result of Hollins’ experiment was a set of standards that could identify and measure the audio fidelity of home and professional audio systems. This marked the birth of THX certification, which ensured that audio equipment met the highest standards of performance, accuracy, and quality. With THX certification, audio enthusiasts could ...
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Apr 2, 2015 · It’s the “audio logo” that announces that you’re in a THX-ready theater. It even has a name: Deep Note. “My wife and I have a running joke,” Moorer told me in a recent interview, “of ...
