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Nov 9, 2023 · This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to ...
Oct 28, 2021 · Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020. The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on ...
Mar 11, 2024 · Christmas season ad spending UK 2022-2023. Christmas season advertising spending in the United Kingdom in 4th quarters 2022 and 2023 (in billion GBP) ... Year-over-year monthly change in ...
Oct 28, 2021 · End-of-year forecast and 2022 projections The yearly forecast shows ad spend will grow by 24.8% this year to reach a total of £29.3bn, surpassing July’s +18.2% projection by 6.6%.
Mar 22, 2024 · Advertisers in the United Kingdom were forecast to spend 9.5 billion British pounds during the Christmas season of 2023, corresponding with the fourth quarter of the year.
Nov 9, 2023 · UK advertisers are on course to break Christmas ad spend records, with the Advertising Association forecasting a £9.5bn spend across the 2023 festive period – up 4.8% on 2022’ £9bn.
Nov 9, 2023 · The Christmas ad season is set to be an even bigger boost to the advertising industry than usual. Performance in the fourth quarter will add £430m to 2023’s total market value – for the first nine months, that figure is £486m, meaning the festive season is accounting for 47% of all growth this year, according to AA/Warc.
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