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  1. uk.themedialeader.com › online-display-set-toOnline display set to drive record £10.5bn in Christmas adspend

    4 hours ago · Boots' 2024 Christmas ad features Bridgerton star Adjoa Andoh as Mrs Claus Christmas adspend is expected to surpass £10bn this year, driven by a surge in online display and social media spend. According to forecasts from the Advertising Association (AA) and Warc, adspend is expected to reach a record £10.5bn in Q4, up 7.8% on the same period in 2023.

  2. www.warc.com › content › feedChristmas ad spend to reach record £10.5 billion | WARC | The ...

    New data from AA/WARC suggest ad spend in the crucial Q4 season will reach record levels with around an 8% increase on last year’s spending – the news comes amid the first flurry of Christmas ads going live.

  3. www.statista.com › christmas-advertising-in-the-ukChristmas advertising in the United Kingdom - statistics & facts

    Mar 11, 2024 · Advertisers were expected to spend a record-breaking 9.5 billion British pounds during the Christmas season of 2023, marking a 4.8 percent increase from the previous year's record-setting value of ...

  4. www.marketing-beat.co.uk › 2023/11/10 › christmasUK Christmas advertising spend to reach record £9.5 billion

    Nov 10, 2023 · A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend. BVOD leads the way with a 20.2% increase, according to the research by the Advertising Association, whilst OOH advertising and online display advertising showed 10.3% growth and 9.1% growth ...

  5. adassoc.org.uk › credos › uk-ad-spend-to-exceed-29bnUK ad spend to exceed £29bn this year with increased recovery ...

    Oct 28, 2021 · The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record. Total investment for Q4 2021 – the important Christmas advertising season ...

  6. www.thedrum.com › news › 2023/11/09UK advertisers set to spend record £9.5bn this Christmas

    Nov 9, 2023 · UK advertisers are on course to break Christmas ad spend records, with the Advertising Association forecasting a £9.5bn spend across the 2023 festive period – up 4.8% on 2022’ £9bn. The ...

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  8. www.independent.co.uk › business › advertisers-setAdvertisers set to spend record £9.5bn during Christmas season

    Nov 9, 2023 · Your support makes all the difference. Advertisers are set to spend a record £9.5 billion during the Christmas season, according to latest figures. The amount is up 4.8% on last year’s then ...