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  1. Our tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our principles, experiences and aspirations, how we say it is informed by our personality. We’ve been through a rigorous process to define our unique qualities.

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  2. Throughout the guide we have provided examples of real-world writing using our personality and tone of voice. You can copy the text from these to use in your own writing, or just use them to check you’re on the right track.

  3. Tone and voice in writing are related but distinct concepts: Voice is the unique writing style or personality of the writing that makes it distinct to a particular author. It's a combination of the author's syntax, word choice, rhythm, and other stylistic elements.

  4. There are five elements of voice: diction, detail, imagery, syntax, tone. Diction is an author’s choice of words; it is the foundation of voice and contributes to all of its elements. When reading serious literature – NEVER skip words you don’t know! Effective voice = words that are clear, concrete, exact.

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  5. Jun 29, 2024 · What is Tone of Voice? Tone of voice is the unique personality that comes through in your writing. It’s the way you express your message, including the choice of words, sentence structure, and overall style.

  6. May 30, 2024 · Tone is the emotional flavor or attitude that an author imbues in their writing. It shapes how readers feel and react to the text. Through careful selection of words, sentence structure, and stylistic choices, tone can make a piece feel joyful, somber, sarcastic, or sincere.

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  8. Oct 18, 2024 · What Exactly Is Tone of Voice? Tone of voice is the way you speak – not what you say, but how you say it. Your tone of voice expresses how you feel about what you’re trying to say. How you feel and how you talk has a strong influence on how people perceive you.

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