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Jun 2, 2022 · 8. Sony PlayStation: Long Live Play - Character Commercial. One of the greatest video game commercials ever made, the Long Live Play ad is an ode to the gamers who give life and heart to characters in epic games. The PlayStation is a product that many gamers swear by, and love to use.
Mar 1, 2023 · Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions. CTR is a good indication of how engaging your video game ad is ...
Video Game Marketing Strategies for Memorable Ad Campaigns From the biggest AAA titles to the smallest indies, thousands of games are released across various platforms every single year. While that’s great for gamers, that also makes it harder for game advertisers to get their messages across and connect with audiences.
Mar 27, 2023 · Matching gameplay. This is where good video game ads are made great. Matching gameplay takes a keen eye and is the best way to combine CGI elements from cinematic trailers or moments in game with actual gameplay footage. This is accomplished by cutting from the action from a cinematic to a similar action in gameplay for the payoff.
- Game marketing on YouTube. If you don't already have a YouTube channel, now is the time to set one up. With YouTube being the second largest search engine after Google, you're looking at opportunities to promote your game and engage with potential players and gaming reviewers.
- Game marketing through blogging. Creating a blog on your website is one of the most reliable long-term investments and is beneficial for several reasons.
- App store optimization for games. App store optimization (ASO) is a video game marketing strategy, which after running through a series of tactics, allows you to position your game to boost its ranking and visibility.
- Branch out to multiple app stores. Aside from the apparent Android and iOS platforms, you can target other platforms to maximize your game’s visibility.
Jul 22, 2020 · What makes a great playable ad. Playable ads are generally only a minute or so long. And if you’ve done any research on these already, then you’ll know they’re usually made up of three parts: tutorial. gameplay. end card. On the left, the tutorial. Middle, the gameplay. And on the right, the end card (usually the app store).
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Apr 20, 2021 · If you want an in depth look at. 6. Build an Email List To Keep In Touch With Fans. Try to build your own email list from the start. This way, you can keep in touch with everyone who's following your video game and giving them details on any updates or new initiatives that you have coming up.
