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It has the key ingredients to tell compelling stories that move people to act. This handbook aims to dismantle the old story that people and nature must be in conflict.
A story does what facts and statistics never can: it inspires and motivates. Expert storytellers translate complex ideas into practical examples laced with strong emotional connections.
processing, suggesting stories are how people truly connect with ideas and make broader sense of them. Stories motivate voluntary cooperation: Hearing compelling stories releases chemicals in the human brain, like oxytocin, that are associated with a feeling of safety—a basic condition for cooperation to occur. Stories change minds: The more
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Example – A classic change story. We have many strengths but we are lagging behind others in the industry. We need to focus on delivering value and turning this ship around. We will make this a great place to work. We want to Be the Best. We are launching a transformation in 3 waves.
- The Basics of Storytelling
- Nonfiction Narrative
- Choosing a Topic
- Basic Story Structure
- The Beginning
- good beginning does these things:
- The Middle
- The End
- Broadly speaking, there are two types of endings in stories:
- Character
- Two types of characters:
- Conflict
- Two types of conflict:
- Change
- Two types of change:
- Usability
- Cost
- Time
- Complexity
- Data Management
- Visuals
- Flexibility
- Purpose of the Content
- Special Consideration
- Things to consider when developing placed based narrative:
- What if I only have one story?
This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving. Not sure what storytelling has to do with the true history and events your project will be based on? Read the se...
Nonfiction narrative goes under many names, including creative nonfiction, literary journalism, and fact-based storytelling. Nonfiction narrative combines great research with compelling, character-driven storytelling. Nonfiction narratives use details to create setting, character and theme. Although they are telling true stories, narratives aim to ...
The topic of your project should be linked to the theme of the traveling exhibition coming to your community. First, make sure you understand the exhibition’s themes. Check MoMS website for complete details on the exhibition content: http://www.museumonmainstreet.org. Now it’s time to choose a topic. Find your interest. What interests you about thi...
A story has three structural elements: A beginning, a middle, and an end. Learn more about story structure and “The Three C’s” (next page) in UNESCO’s How to Write a Documentary Script: http://www.unesco.org/new/fileadmin/ MULTIMEDIA/HQ/CI/CI/pdf/programme_doc_documentary_script.pdf.
The beginning sets the tone and mood for the story and hints at the surprises that lie ahead by raising the right questions in the minds of the audience.
Sets up the flavor of things to come, both in story and mood. Establishes the message you want to communicate to the audience. Creates curiosity among the audience of the things to come. Shows change or the promise of change. Creates the element of consequence – an event that causes change. The inciting incident is often a common feature used in th...
Many a time, a story starts of, but the middle becomes boring. A story must move progressively forward to a final action. The events must become bigger and better and their excitement and involvement must gradually increase as the story moves forward. This is called progression. The movement forward needs to be sharp and planned. The key to a good ...
The end is usually a reiteration of the core assertion of the story. In many stories, this is done by hammering home the assertion with a ‘key feature’, which could be a anything from a phrase to a visual, or many visuals, to one last event that sets the impression. All or many issues are hopefully, or at least temporarily, resolved in the end of a...
Closed End. One where all the questions raised in the story are answered and all emotions evoked are satisfied. Open End. One that leaves some or many questions unanswered and some emotions unfulfilled. The questions left are answerable and the emotions resolvable and all that has gone before has led to clear and limited alternatives that make a ce...
Characters give a human face to any story. They experience the story for the audience. The more the audience knows about a person in the story, the closer they feel to that person. This empathy is important because, through it, the audience can get emotionally involved and be that much more afected by it.
Active Characters. Those that initiate the events that take place around them. They take action and make things happen. For example, someone who starts a campaign to change the law is an active character. Passive Characters. Those that react to situations thrust upon them without their choosing. Their actions are brought upon by things happening to...
Without conflict, there is no reason for the story to move forward. Characters try and attain their goals in the face of opposition and obstacles. These opposing forces could be big or small, one or many, brief or protracted and in any shape or form. Opposition could come from other characters, organized entities or the situation and environment su...
Outer Conflict. An antagonism from the world around them. This could be from other people, objects, organizations or the environment. Inner Conflict. Conflict inside themselves. This may include their psychology, weaknesses, fears, dark sides, etc. Many stories have a combination of both types because one rarely occurs with the exclusion of the oth...
Change is some aspect of reality becoming diferent in a particular way. Change must occur in a story. In the beginning, the inciting incident introduces change to the character’s life. In the middle, the character must face conflict and, when they do, things change around them and possibly within them. In the end, something must have changed from t...
Outer Change. The world around the character changes. This could be physical change, change in other people, objects, situations or the environment. Inner Change. The character changes within. This could be their opinions, beliefs, values, personality, psychology or mental or emotional state. Choosing which medium to use for your finished product c...
Audio is one of the most easily consumed media in various environments. You can listen to audio while doing almost any activity. You don’t have to be staring at a screen. Watching video requires a lot more attention than audio. You need to have access to a screen and dedicate your time soley to watching the video.
Because you need less equipment, it is less expensive to record audio than video.
You only need to be concerned with sound elements for your final project, not visual elements, so it takes less time to record and edit the final project. When shooting for a video project, you are dealing with more equipment and have to worry about the visual as well as the audio elements of your project. Therefore it takes more time to record and...
Recording and editing video is a more complicated than audio with color correction, composition, video codecs, resolutions, frame rates, and more.
Video files are large. Video projects are more challenging for data management than audio because they require more storage space than audio files. STORYTELLING BASICS
When done well, audio-only content can be dynamic and engaging, but it can’t show users the story the way video can. Instead of spending time describing something in order to discuss it, video allows you to simply “show and tell.” A person, concept, place, or thing can be brought more clearly to life as the audience can see those things. If you pla...
When you are recording for a video project, you are also reqcording high quality audio. You can always use that audio to create an audio-only project, but you can’t do the same if you are only recording audio.
Ultimately, the biggest question to ask yourself as you plan this project, is what is the goal of the project? Which medium will help you meet that goal?
If you intend to create a mobile tour for your community, then think about the fact that people will be walking around looking at their surroundings. You won’t need video since the visual will be right in front of them.
Are there physical locations connected to the historic and cultural stories you intend to create? Will you have more than one story or several story segments, so you can create several connected stops? Will your content be an appropriate length for a walking or driving tour? Will your content be in an appropriate format for a walking or driving tou...
If you only have one story, but you still want people to be able to hear it as they explore your town, you can still create a place-based narrative, and use the appropriate apps and maps. You are also able to create a physical installation at the location that is relevant to your audio. Is this not possible, and users of your stories will likely no...
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Sep 19, 2018 · What makes a compelling story? Why do some stories work while others don't? Shawn Callahan has shortlisted six common factors every good story possesses.
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May 30, 2023 · Learn how to write a story, mastering the art of crafting a compelling narrative that captivates and inspires readers. Discover the key elements of storytelling, including how to create a strong hook and develop engaging characters and plot twists.
