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- A24’s ability to consistently employ previously unknown actors and filmmakers and turn them into industry names is what has allowed them to be regarded as a one of a kind studio. While this makes them unique, what truly makes this studio shine is the way they depict real life experiences in an artistic yet realistically expressive way.
www.thebreezepaper.com/arts-entertainment-2/2023/9/22/a24-films-and-what-makes-a-production-company-a-cult-classicA24 Films and What Makes a Production Company a Cult Classic?
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Apr 18, 2022 · It’s the kind of head-spinning plot that few film studios would take a chance on, which is exactly why it was perfect for A24, the outfit behind Uncut Gems and Euphoria. A24 is not like...
A24 has established itself as a powerhouse in independent film, producing a number of critically acclaimed and commercially successful films that have resonated with audiences and critics...
- The Early Years
- Marketing and Brand Association
- The Business Model
- Trusting Talent
- Emphasis on Diversity
- Facing An Uncertain Future
A24—named after the Italian motorway—was founded in 2012 by film industry vets Daniel Katz, John Hodges, and David Fenkel. Katz previously led the film financing division at Guggenheim Partners, which provided the seed money for the industry disruptor. Katz claimed that “Films didn’t seem as exciting to us as when we started our careers, and that s...
As a startup in the entertainment space during the 2010s, A24 had to stand out to make an impact. A survey of their films indicates a clear target audience—millennials and Gen Z—and A24 recognized the need to appeal to this younger demographic on their home turf. Social media challenges and fan interactions are the bread and butter of establishing ...
A24 is also keenly aware that they are an indie film studio and operates in a different financial space. During the early days when they functioned solely as a distributor, they released between 10-15 films a year; as a studio, they now release 18-20 per year. By comparison, in 2022 Disney released 16 theatrically and Warner Bros. only 15. With far...
A24 invests in talent, and not just actors. Even in their first few years as a distributor they set a clear precedent, choosing to work with modern-day auteurs like Harmony Korine, Sofia Coppola, and Denis Villeneuve. When working under the A24 banner these directors are able to tell original, unique, and even downright strange stories. Directors a...
In their search for story diversity, A24 supports cultural diversity, both in production and subject matter. Films such as Minari, The Farewell, Everything Everywhere All At Once and the recent Netflix hit Beefare all examples of A24 embracing Asian directors creating stories that are based on their family and cultural experiences. Similarly, the c...
Unsurprisingly, the studio’s success has generated a lot of interest. And rumors. In 2021, Variety reported that A24 was flirting with a sale valued at $3 billion and while this clearly hasn’t materialized, A24 remains tight-lipped on the topic. In fact, the founders speak very little, choosing to let their films do the talking for them. In that ve...
Sep 3, 2024 · A24 adopts a high-volume, low-budget approach to film production. This enables the studio to take greater creative risks, which could theoretically lead to higher profit margins.
Sep 22, 2023 · Like few other studios, A24 has built a unique identity for itself, a singular voice. Though its filmography crosses genres, ranging from “psychological thrillers set in 1890s lighthouses to slapstick romps about intergenerational trauma,” there’s an unmistakable throughline.
Jun 18, 2020 · Throughout its rise, A24 has used social media, viral marketing and shrewd film selection to create a brand that transcends well beyond theaters.
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- Dillon Thompson
May 10, 2023 · What makes A24 movies different? Since its inception in 2012, A24 studios has been taking a chance with unconventional indie projects. This is what makes the studio and its movies and shows stand apart from the rest in the industry.
