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May 16, 2024 · Image: Apollo.io. Apollo is a leading B2B database provider that also offers an engagement suite and workflow engine solution. As a go-to-market platform, Apollo has a current database of over 275 ...
Product Description. Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 60M companies ...
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Jan 27, 2024 · As of March 2022, Apollo said they have over 16,000+ businesses paying customers. Based on their 3,700+ G2 reviews, most are SMBs (50 or fewer employees). SMB users make up 69% of their total reviews. Mid-Market users (51-1,000 employees) account for 25%, and Enterprise (1,000+ employees) with 6% of reviews.
Having seen a ton of different sales data platforms, workflows, and systems across over a decade of B2B sales experience, this post will guide you through the tool I personally use today called Apollo.io that can supercharge your B2B sales - IF you’re the right type of business, and alternatives if you don’t fit their profile. Let's dive in!
In general, Apollo is a good platform, especially for smaller companies that need help in marketing a specific target market. You can find a good plan at a reasonable price. What you need to know is that you will also need to purchase additional items from outside suppliers to make their product work effectively for most small businesses.
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Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively.
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Why should you use Apollo for your B2B marketing strategy?
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What is Apollo & how does it work?
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Is Apollo a reliable platform for sales teams?
The platform is particularly well-suited for B2B sales organizations. The companies looking to target- specific industries, company sizes, job titles, and; other demographic criteria. The tool also works great for sales teams looking for a data-driven approach to sales. It comes with detailed reporting and analytics capabilities.