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Our Unique Proposition. lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: From the moment we opened our first store in 1998, we have differentiated our brand with fashionable, functional product and distinctive experiences that ...
- They attract the right people. There’s a long list of characteristics that everyone we talk to shares. Almost all of them tell me they were customers at lululemon before working for the company.
- They encourage employees to be involved in the local community. Perhaps the most obvious “perk” lululemon offers employees is the opportunity to attend local fitness classes — spinning, CrossFit, yoga, you name it — on the company’s dime.
- They invest in the growth of their employees. From the outset, lululemon encourages employee growth. Many stores have resource libraries filled with professional development books that are lent out to new employees.
- Their employees believe in the company mission. I lost count of the number of times someone told me their job involves “elevating the world from mediocrity to greatness.”
Feb 21, 2016 · For 13 years, he has lead community and brand efforts to take this small Vancouver company and turn it into the cult brand that it is now. His leadership and innovative style has been lululemon ...
May 13, 2022 · Lululemon's marketing strategy is unique and very effective. While its larger rival, Nike (NKE 0.08%), spends heavily on expensive celebrity and athlete endorsements, Lululemon has taken a grass ...
- Wiley Marketing and Smart Financing
- It's Not All Sun Salutations
- "Athleisure" Be Damned
- Now Hiring For CEO and 1,240 Positions
Before founding Lululemon, Chip Wilson spent 20 years working in the surf, ski, and skatewear industries. Then he fell in love with yoga and saw an opportunity to bring more technical, performance-oriented clothing to market. He was on the cusp of the yoga and fitness trend that has gripped the world over the past 20 years. Wilson relied on word of...
Lululemon is a success story. But the company has also faced struggles and stumbles — most notably the sheer-pants debacle of 2013. In March of that year, Lululemon had to recall a $98 pair of leggings because when customers bent over, the fabric became sheer. That amounted to 17% of the company’s inventory. That hurt. Then, Chip Wilson went on Blo...
Officially, Lululemon hates the idea of athleisure — its garments are engineered to perform, but the company is undeniably at the center of the trend, which has made it acceptable and trendyto wear workout clothes pre- and post-exercise (or no exercise at all). Lululemon prints inspirational sayings on their retail bags. Such statements are also on...
Since Chip Wilson’s departure, Lululemon has had a revolving door in the CEO’s suite. Christine Day moved from Starbucks to Lululemon when Chip Wilson stepped down. She served as the company’s leader from 2008-2013. Then Laurent Potdevin stepped in. In February 2018, he abruptly stepped down in the wake of employee claims of a toxic work environmen...
Apr 21, 2024 · Lululemon‘s market cap has surged from around $2 billion at its 2007 IPO to over $45 billion today. Digital sales have exploded from less than 20% of revenue in 2019 to 44% in 2020, thanks in part to pandemic-driven online shopping. Gross margins have averaged over 50% in recent years, among the highest in the apparel industry.
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Mar 21, 2015 · 2013 versus 2014: flow and go tank / speed shorts / elevate tank / water bound shorts. Overall, the way these photos have evolved is representative of the other trends we’ve been seeing in the lululemon brand lately. A lot of the thoughtful, feminine details like ruching and ruffles have been phased out in favor of more streamlined designs.
