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Oct 11, 2024 · YouTube Video Marketing Statistics 24. 80% of shoppers use videos for purchasing decisions According to research from Google, 80% of people who watched videos related to a planned purchase say the video was watched at the very beginning of the shopping process.
- General Video Marketing Stats
- Video Marketing Performance Stats
- Social Media Video Marketing Stats
36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.37% of companies exclusively create video content in-house, 14% rely on an agency, and 49% share a mix of both in-house and agency-created video content.69% of marketers say their company owns the production equipment used to create video content.The most popular video editing software is Adobe Premiere Pro, which is used by 61% of marketers.According to marketers the top three most important factors for creating effective video content are capturing viewers’ attention in the first few seconds (36%), effectively promoting videos (36%),...The most effective video promotion strategies according to marketers are promoting videos on social media platforms (63%), adding videos to the company website or blog, optimizing the title and des...44% of marketers describe creating video content as somewhat easy.59% of marketers found video marketing to be somewhat effective for reaching their company’s overall business goals.According to 58% of marketers, short-form videos (such as TikTok, Instagram Reels, and YouTube Shorts), are the main video format they leverage in their roles.The top channels for sharing or hosting marketing videos are social media (76%), blog or website (55%), email (44%), and Vimeo (31%).67% of marketers say sharing marketing videos on social media (YouTube, Instagram, TikTok) has the biggest ROI.The top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%).- Lestraundra Alfred
Oct 2, 2024 · This success is vital as YouTube continues to refine its ad delivery methods, contributing to the platform’s $8.1 billion in ad revenue during Q1 2024—a 21% increase year-over-year. However, the challenge remains, as 31.6% of marketers still allocate no budget to YouTube, indicating mixed perceptions of its value. 3.
- YouTube has over 2 billion monthly active users. YouTube is visited by nearly a quarter of the world’s population, boasting a resounding 2 billion monthly active users.
- YouTube is the second most popular website in the world. According to Alexa’s top sites, YouTube generates the second most traffic of all websites in the world, second only to Google.
- 16.5% of YouTube’s web traffic comes from the US. The United States accounts for the largest percentage of YouTube’s web traffic at 16.4%, followed by India with 9.3% and Japan with 4.9%.
- YouTube is the second largest search engine in the world. Not only is YouTube the second most popular website in the world behind Google, it’s also the second largest search engine in the world behind Google.
Jan 19, 2024 · 16) Video will account for 82% of global traffic by 2023. Cisco forecasted that internet video will account for 82% of global consumer internet traffic by 2023–up 15% from 2017. That’s insane. This stat alone can make your business case for allocating more budget to video and YouTube B2B marketing.
Aug 16, 2024 · Below, you’ll find YouTube advertising and marketing statistics: $31.5 billion in global advertising revenue was generated by YouTube in 2023. 90% of marketers use YouTube for their video marketing efforts. 78% of marketers see YouTube as an effective channel for video marketing. 67% of B2C marketers use YouTube for their content marketing ...
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Jun 25, 2024 · YouTube continues to dominate video marketing, with a striking 90% of video marketers utilizing the platform, according to a late 2023 survey of marketing professionals worldwide . Facebook remains a close second, with 86% of video marketers leveraging it for video content, capitalizing on its extensive network and targeted advertising capabilities.
