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Aug 23, 2018 · Early mid-rolls will only be enabled in video at least 180 seconds in length, and only in a small sampling of videos. Early mid-roll ads will only be inserted during a natural break in speech, and only in videos using auto-insertion.
- Bringing People Closer Together
For example, live videos often lead to discussion among...
- Updates to Video Distribution and Monetization
Video distribution: Updating News Feed ranking to improve...
- Integrity Guidelines
Facebook’s Publisher and Creator Guidelines are designed to...
- Creator Studio
Creator Studio lets creators and publishers manage posts,...
- Bringing People Closer Together
Nov 3, 2021 · 10 tactical tips to building and growing your community through video that'll help you reach a wider audience and increase retention.
- Shoot for high visual quality. While you don’t need expensive equipment to make great Facebook video content, you do want to make sure your visual quality is high.
- Check-in with your audio. In addition to your visuals, you’ll want to make sure your audio is crisp and clear. Try to minimize background noise and interference as much as possible.
- Include captions in your videos for accessibility. Accessibility is more important than ever. You want as many viewers as possible to stick around and watch, but if your content isn’t accessible, they’re more likely to move on.
- Make sure your videos are actually videos. Facebook shares its best practices when it comes to video creation and uploading. The platform specifically asks that users provide a “true video experience” to their audiences.
- 17 Top Facebook Video Tips For More Views, Shares, and Engagement
- Create Square Videos
- Catch People’s Attention Within The First 3 Seconds
- Add Captions to Your Videos
- Suggest Viewers Tap For Sound
- Focus on One Key Point
- Upload Your Videos Natively
- Craft A Descriptive Title
- Create A Facebook-Specific Copy
- Give A Preview of The Video in Your Copy
With Facebook constantly evolving and introducing new features, your video marketing strategyhas to evolve, too. Check out the below video and latest tips to help you create videos that captivate your audience: 1. Create square videos 2. Catch people’s attention within the first 3 seconds 3. Add captions to your videos 4. Suggest viewers tap for so...
Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we aren’t the only oneto see these results. Here’re a couple possible reasons: 1. More than 92% of Facebook usersuse Facebo...
Facebook videos auto-play in order to captivate users’ attention and convince them to watch more. As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound. BuzzFeed has become a master at this.Here’s how they’ve done it: 1. Great thumbnails– BuzzFeed uploads custom thumbnails that do a gr...
85% of Facebook videos are watched without sound. Even though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode. My hunch is that mos...
Another neat way to work around the silent auto-played Facebook videos is to suggest viewers tap for sound with a pop-up. Pop-ups can sometimes be annoying so it has to be designed and timed appropriately to create a non-disruptive effect. 20th Century Fox (which I learned this tip from) showed a great example with their Kingsman trailer video: The...
If you want to make a shareable video, focus on one easy-to-understand point. This is a tip from popular YouTube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos. If your video is easy to understand, viewers would be more likely to share itas it is easy for them to explain what’s great about the video when sharing i...
Videos uploaded onto Facebook natively perform way better than links to YouTube or similar video platforms. (“Natively” refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e.g. YouTube videos.) Quintly analyzedover 6 million Facebook posts in the...
Facebook recommendschoosing a descriptive title that will make the video easily searchable. With Facebook seeing more than two billion searches every day, it’ll be worth to optimize your videos for search. You can add the title when you upload your video onto Facebook.
If you have a presence on multiple social media platforms, you might sometimes want to share a video to several platforms. A best practice is to tailor your copy for each social media platformas what works best on each platform differs. Here’re two key characteristics of Facebook and how you can make good use of them High character limit for posts:...
Here’s another way to write your Facebook video copy: Briefly describe your video using your copy. Taking the time to watch a video can be a time commitment. Sometimes, it can help to provide a little information about your video in your copy so that people can quickly decide if it’d be worth their time to watch your video. Facebook recommends “pul...
- Alfred Lua
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Feb 10, 2022 · POST TESTING. While you know your audience best, testing different versions of your videos can help you optimize performance, understand what kinds of content resonates and discover trends, so you can make informed decisions about future posts.
Aug 6, 2024 · You’ll need to post your videos in the highest quality to stand out amongst the crowd on Facebook. Whether it’s your feed, a story, or live, choosing the right file type and format, dimensions, and export specifications will ensure your audience sees your content as you intend.
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Sep 7, 2016 · 1. Upload Videos Directly to Facebook. YouTube is a good venue to get some views for your video. But better than that: Upload your video directily to Facebook rather than sharing it from YouTube. This is because a video uploaded natively to Facebook is more likely to capture attention.
