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  1. Sep 18, 2024 · DO use video to get your audience’s attentionvideos are more likely to be shared than any other post type, and Facebook users watch live videos three times longer than prerecorded videos. DO try boosting your Facebook posts .

  2. Customize the text overlay style, position and duration in the ad creation process. Use text overlays to help people understand key messages when they view a video in a sound-off environment (for example, on the mobile Feed).

  3. Use these best practices to reach your business goals with posts: Use high-quality creatives: People may be more likely to pause on, interact with and respond positively to posts with creatives that captures their attention. Every post should include creatives, like images, GIFs or videos. Make sure these creative assets are high quality.

  4. Nov 3, 2021 · 10 tactical tips to building and growing your community through video that'll help you reach a wider audience and increase retention.

    • Shoot for high visual quality. While you don’t need expensive equipment to make great Facebook video content, you do want to make sure your visual quality is high.
    • Check-in with your audio. In addition to your visuals, you’ll want to make sure your audio is crisp and clear. Try to minimize background noise and interference as much as possible.
    • Include captions in your videos for accessibility. Accessibility is more important than ever. You want as many viewers as possible to stick around and watch, but if your content isn’t accessible, they’re more likely to move on.
    • Make sure your videos are actually videos. Facebook shares its best practices when it comes to video creation and uploading. The platform specifically asks that users provide a “true video experience” to their audiences.
  5. Jun 20, 2022 · 1. Optimize your Facebook profile. After setting up a Facebook Business Page, spend some time optimizing your profile details. Before liking your Page, people will often head to your About section to learn more about your business. So give them what they’re looking for!

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  7. Jun 1, 2017 · Go live. Feature a video on your Page. Boost with Facebook ads. Embed Facebook videos on blog posts. Let’s take a look at each tip in detail. 1. Create square videos. Earlier this year, we spent $1,500 to find out what makes videos successful on social media.

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