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In this Guide, we cover Facebook Video Specs, How long Facebook videos can be, Types of Facebook ads, the Best time to post, What type of content to post, content tips, video creation tips, and more. Buckle up, get your notebook and pen, sit back and get ready to become a Facebook ad master.
- Choose The Right Type of Video Content
- Make Sure Your Video Is Formatted Correctly—For Mobile
- Grab Your Viewer’S Attention in The Opening
- Include A Clear Call to Action
- Always Use Captions
- Video Length
- Create Videos For All Stages of The Funnel
- Choose The Right Objective For Your Facebook Video Marketing Campaign
- Use The “Aha” Moment to Segment Your Audience
The first thing to know is that not all videos have to be one singular type. There are lots of different categories of videos you can use on Facebook and see positive results. Here are just a few.
We clearly live in a multi-device world. Odds are you’ve already engaged with at least two different devices today. Here are two important stats for you: 1. 65% of video views on Facebookcome from mobile devices. 2. Smartphone users hold their phones in vertical (portrait) orientation 94% of the time. If we do some basic math, that means 61% of all...
We’re all fighting to get our customers attention. There’s endless scrolling to be fine on Facebook and plenty of other things they can do off the platform itself. The first step in that battle is to get someone to stop scrolling. Literally. The first 4-6 seconds of your video are crucial. Your opening, or your video’s hook, need to be attention-gr...
This is marketing after all. And we all know that using a call to action is a must in every ad unit, regardless of format. For Facebook video ads, include the call to action in the text surrounding your video as shown above, but also include your call to action in the videoitself where possible. You can do this by having a person say it out loud in...
I have another surprising stat for you: Only 15% of Facebook users watch video with the sound on. Most people watch videos with no sound on, which means for them to understand what your video is about you need to use captions. Have an appealing opening to your video, of course. But also make sure that appealing opening has text on the screen so the...
We all know attention spans are getting shorter and shorter. That’s not to say your videos need to be only a few seconds long, but they do need to be concise. Facebook allows videos to be anywhere from 1 second to 240 minutes long. That’s quite a range. My suggestion is to make the video as long as you need to get your point across while staying as...
If you’ve read any major marketing blogs recently, you are at least familiar with “the funnel.” It’s the stages a buyer goes through from the first time they see your brand to when they eventually make a purchase from you. During each of these stages, those potential customers need different types of messaging as they go through their decision-maki...
When you create campaigns in Facebook, you’re offered quite a number of campaign objectives. For video marketing, your first instinct might be to opt for the video views campaign objective, but that’s not the only one we can use for video. In fact, this campaign type might not be what you want to get from your campaigns. To help make that decision ...
There might be other uses for this phrase in any given culture, but my version is for Facebook video ads and it has to do with how much a user knows about you. The “aha” moment is the point in a video when the user should have a clear idea of who you are and what you do. This means they know your brand name, ideally have seen your logo, and underst...
- Shoot for high visual quality. While you don’t need expensive equipment to make great Facebook video content, you do want to make sure your visual quality is high.
- Check-in with your audio. In addition to your visuals, you’ll want to make sure your audio is crisp and clear. Try to minimize background noise and interference as much as possible.
- Include captions in your videos for accessibility. Accessibility is more important than ever. You want as many viewers as possible to stick around and watch, but if your content isn’t accessible, they’re more likely to move on.
- Make sure your videos are actually videos. Facebook shares its best practices when it comes to video creation and uploading. The platform specifically asks that users provide a “true video experience” to their audiences.
Mar 28, 2023 · Step 1: How to email Facebook video? For solving this question, firstly, you need to highlight the link to the video you want to copy from Facebook. Step 2: Right-click on the video and select Show video URL, and then copy the video URL. Step 3: Paste the video link in the body of the email.
Feb 5, 2024 · Text Recommendations: The primary text should be 125 characters, the headline should be 27 characters, and the description should also be 27 characters. Video length : The duration of the video should be between 1 second to 241 minutes.
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Sep 7, 2016 · 1. Upload Videos Directly to Facebook. YouTube is a good venue to get some views for your video. But better than that: Upload your video directily to Facebook rather than sharing it from YouTube. This is because a video uploaded natively to Facebook is more likely to capture attention.
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Nov 11, 2024 · How to send video via text, and what a great video looks like. Can you send video via text? Yes, and if you’re not already, here’s a quick-start guide to texting video content.
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