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Nov 3, 2021 · 10 tactical tips to building and growing your community through video that'll help you reach a wider audience and increase retention.
Aug 23, 2018 · We encourage you to incorporate these elements into your video content on Facebook and are sharing these guidelines to help you do so. These best practices are designed to help you optimize for distribution and monetization .
- Shoot for high visual quality. While you don’t need expensive equipment to make great Facebook video content, you do want to make sure your visual quality is high.
- Check-in with your audio. In addition to your visuals, you’ll want to make sure your audio is crisp and clear. Try to minimize background noise and interference as much as possible.
- Include captions in your videos for accessibility. Accessibility is more important than ever. You want as many viewers as possible to stick around and watch, but if your content isn’t accessible, they’re more likely to move on.
- Make sure your videos are actually videos. Facebook shares its best practices when it comes to video creation and uploading. The platform specifically asks that users provide a “true video experience” to their audiences.
- 17 Top Facebook Video Tips For More Views, Shares, and Engagement
- Create Square Videos
- Catch People’s Attention Within The First 3 Seconds
- Add Captions to Your Videos
- Suggest Viewers Tap For Sound
- Focus on One Key Point
- Upload Your Videos Natively
- Craft A Descriptive Title
- Create A Facebook-Specific Copy
- Give A Preview of The Video in Your Copy
With Facebook constantly evolving and introducing new features, your video marketing strategyhas to evolve, too. Check out the below video and latest tips to help you create videos that captivate your audience: 1. Create square videos 2. Catch people’s attention within the first 3 seconds 3. Add captions to your videos 4. Suggest viewers tap for so...
Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we aren’t the only oneto see these results. Here’re a couple possible reasons: 1. More than 92% of Facebook usersuse Facebo...
Facebook videos auto-play in order to captivate users’ attention and convince them to watch more. As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound. BuzzFeed has become a master at this.Here’s how they’ve done it: 1. Great thumbnails– BuzzFeed uploads custom thumbnails that do a gr...
85% of Facebook videos are watched without sound. Even though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode. My hunch is that mos...
Another neat way to work around the silent auto-played Facebook videos is to suggest viewers tap for sound with a pop-up. Pop-ups can sometimes be annoying so it has to be designed and timed appropriately to create a non-disruptive effect. 20th Century Fox (which I learned this tip from) showed a great example with their Kingsman trailer video: The...
If you want to make a shareable video, focus on one easy-to-understand point. This is a tip from popular YouTube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos. If your video is easy to understand, viewers would be more likely to share itas it is easy for them to explain what’s great about the video when sharing i...
Videos uploaded onto Facebook natively perform way better than links to YouTube or similar video platforms. (“Natively” refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e.g. YouTube videos.) Quintly analyzedover 6 million Facebook posts in the...
Facebook recommendschoosing a descriptive title that will make the video easily searchable. With Facebook seeing more than two billion searches every day, it’ll be worth to optimize your videos for search. You can add the title when you upload your video onto Facebook.
If you have a presence on multiple social media platforms, you might sometimes want to share a video to several platforms. A best practice is to tailor your copy for each social media platformas what works best on each platform differs. Here’re two key characteristics of Facebook and how you can make good use of them High character limit for posts:...
Here’s another way to write your Facebook video copy: Briefly describe your video using your copy. Taking the time to watch a video can be a time commitment. Sometimes, it can help to provide a little information about your video in your copy so that people can quickly decide if it’d be worth their time to watch your video. Facebook recommends “pul...
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Nov 23, 2020 · Below, we discuss three video best practices for you to try in order to help you reach your goals on Facebook. Making video content for any platform comes with its own unique set of strategies and tactics to succeed.
Nov 27, 2023 · The first crucial step is properly preparing your video file before uploading to Facebook. Video Resolution. According to Facebook‘s Media Library, your video should have a minimum resolution of 720p HD for optimal clarity on all devices. Higher 1080p resolution is preferred. Aspect Ratio. Use a widescreen 16:9 aspect ratio when filming your ...
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Feb 10, 2022 · Get to know six tools within Creator Studio that can make your process more efficient and may increase reach and engagement on your content. Recently, we published tried-and-true best practices for video on Facebook based on feedback from the creator community.
