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  1. invideo.io › blog › gaming-ads10 Most Iconic Gaming Ads to Inspire Your Ad Strategy in 2024

    Jun 2, 2022 · 8. Sony PlayStation: Long Live Play - Character Commercial. One of the greatest video game commercials ever made, the Long Live Play ad is an ode to the gamers who give life and heart to characters in epic games. The PlayStation is a product that many gamers swear by, and love to use.

  2. pubscale.com › blog › in-game-advertising-guideIn-Game Advertising: The Best Informative Guide for 2024

    Feb 26, 2024 · Targeted Advertising: The capability to target particular audiences is one of the pivotal benefits of in-game advertising. Advertisers can target ads to players based on information like their location, game genre, and gameplay category. Based on the demographics, interests, and gamer's actions, in-game advertising enables tailored advertising.

    • Kanchan Sharma

  3. gumgum.com › blog › advertising-in-video-games-theAdvertising in Video Games: The New Frontier for Marketers

    Aug 10, 2023 · Types of In-Game Ads in Video Games. There are four main types of in-game ads: • Intrinsic Ads: The ad placement is inserted within the gaming experience natively and does not interfere with gameplay. • Interstitial Ads: The ad placement is around the game, as gameplay stops and the ad itself becomes the focus.

  4. gumgum.com › blog › advertising-in-video-games-a-winAdvertising in Video Games: A Win-Win for Gamers and Brands

    Oct 31, 2023 · In the simplest terms, in-game advertising is a type of digital advertising that displays image, video, and audio ads inside video games. In-game advertising includes static (non-changeable) ads, dynamic (changeable ads) and advergaming (a game built as an advertisement). In-game ads are most commonly found inside mobile games for IOS and ...

  5. martech.org › in-game-advertising-a-marketers-guideIn-game advertising: A marketer’s guide - MarTech

    Mar 10, 2023 · With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach. From virtual billboards to branded experiences, video games have become a marketer’s paradise for reaching the coveted gaming demographic. This guide covers the basics of in-game advertising, including common ad types, available targeting options ...

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  7. blog.twitchmetrics.net › the-art-of-video-gameThe Art of Game Marketing: Winning Strategies & Case Studies

    2. Case Study: Pokémon GO and Its Use of AR. Pokémon GO, developed and published by Niantic in collaboration with Nintendo, is a sterling example of the power of AR in video game marketing. The game took the world by storm upon its release in 2016, in large part due to its innovative use of AR technology.

  8. www.thedrum.com › industryinsights › 2023/03/07Level up your advertising strategy with gaming - The Drum

    Mar 7, 2023 · We expect gaming to become an increasingly important channel for advertisers / Adobe Stock. The gaming industry is one of the most influential industries in the world today. It is estimated that ...

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