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Apr 19, 2023 · You know the importance of providing a luxury guest experience, from cosmetic services like facials and manicures to restorative services like massages. But what if you want to boost your spa’s marketing to attract new customers and retain your loyal ones?
- Leslie Lyon
- Hair Creme Baths. Hair beauty rituals are the focus of spas and salons across Asia, and are fast becoming popular worldwide because of conditions such as hair loss, dandruff and dry hair.
- Fridge Facials. Use this add-on idea as a way to introduce your body and massage clients to the facial experience. Imagine having a bar fridge filled with all kinds of delicious ingredients, and pulling them out of the fridge, like you would a feast of gourmet left-overs, mixing the recipe in front of her.
- Anointing the feet. A ritual in many cultures, this service is often adored as a sacred start or finish to the day. This is considered by some to be a spiritual act of gratitude.
- Herbal Poultices. Introduce mini poultices as enhancers to any your treatments. Pack tight aromatic herbs and spices in a muslin parcel weighing about half a pound.
- Create an exceptional first impression. As the famous saying goes, the first impression is the last impression. And especially in an industry like yours, where experiences matter the most, making sure that every new customer has an exceptional first visit counts among the best marketing strategies for spas.
- Strengthen your spa’s online presence. A strong online presence is necessary in today’s world. Your spa should have a presence on each and every channel where your potential customers might look for you or would like to find you.
- Partner with local businesses. Leverage the clientele of other local businesses to boost your revenue. The refreshing and rejuvenating services you offer are loved by people from all walks of life.
- Promote your spa business on social media. We’ve already talked about how it is important to be present on social media. But that’s not enough! You need to promote your business on social media to get more customers.
Aug 23, 2024 · A guide to the various med spa services you can offer your clients, including trending services, must-have treatments, and how to price them. Shauna Mitchell. August 23, 2024. Start free trial. To keep your med spa business thriving, you’ll need a variety of services to attract a wide range of clientele.
- Optimizing your GMB profile. Perhaps the most impactful and practical approach to organic marketing (AKA “unpaid” marketing) is optimizing your GMB profile.
- Encouraging Google reviews. GMB is a powerhouse in local business reviews, which can directly influence consumers and reflect your spa’s reputation. According to research by BrightLocal, 85% of consumers look for a high average star rating when booking a local service, and 60% value high review counts.
- Google My Business posts. Did you know you can share deals, promotions, and updates directly on Google’s directory listing? The next time you post on your social channels, consider adding the image and text to GMB as a post.
- Seasonal email marketing. Seasons, holidays, and special occasions are (somewhat) universal experiences that offer an easy way to connect with clients.
Sep 5, 2016 · When done correctly, spa menus can sell a client on who you are as an esthetician, an expert and a business. It can even sell treatments for you. A practical menu will help guide clients on what services to book, but it can also be a useful addition to your marketing efforts.
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Apr 5, 2024 · Whether you’re looking to bring in more clients or you’re opening a new location, promotional marketing can have numerous benefits for your spa business: renewed client interest, increased brand awareness, and more bookings, which can contribute to increased revenue. Wondering where to get started? Here are 17 spa marketing ideas to consider. 1.
