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Dec 23, 2021 · In this blog post, we take a deep dive into a variety of wide-ranging spa marketing ideas. Whether you’re a spa owner, manager, marketer, or even a hotelier overseeing spa operations, we review marketing strategies that could help boost your business — both immediately and in the long-run.
Apr 19, 2023 · You know the importance of providing a luxury guest experience, from cosmetic services like facials and manicures to restorative services like massages. But what if you want to boost your spa’s marketing to attract new customers and retain your loyal ones?
May 15, 2022 · If you’re considering pampering yourself with a spa day or spa visit, make sure you take a look at this spa services list to ensure you get the right treatment.
- The Stressed-Out Executive. Out of all the customers that may come to your spa for treatments, the most common ones are the stressed-out clients. These people are tired of their daily grind and seek relaxation and relief from their everyday struggles.
- The Regulars. Another type of client that comes to your spa is the regular ones, looking for their favorite treatments and services to pamper themselves.
- The First-Timer. Surely, the existing customers have their importance, but first-timers are always crucial, as they are potential future clients. Furthermore, increasing a spa’s client community is mandatory for proper growth to unveil better developmental opportunities.
- The Budget Shopper. The budget shopper is the client category that wants to avail of good treatments and services but on a specific budget. These customers wait for special occasion offers, deals, and discounts to relax and save while they enjoy relieving processes.
- Optimizing your GMB profile. Perhaps the most impactful and practical approach to organic marketing (AKA “unpaid” marketing) is optimizing your GMB profile.
- Encouraging Google reviews. GMB is a powerhouse in local business reviews, which can directly influence consumers and reflect your spa’s reputation. According to research by BrightLocal, 85% of consumers look for a high average star rating when booking a local service, and 60% value high review counts.
- Google My Business posts. Did you know you can share deals, promotions, and updates directly on Google’s directory listing? The next time you post on your social channels, consider adding the image and text to GMB as a post.
- Seasonal email marketing. Seasons, holidays, and special occasions are (somewhat) universal experiences that offer an easy way to connect with clients.
Jun 3, 2024 · Having great spa marketing ideas helps earn you a devoted clientele, but knowing how to use these ideas effectively comes with its challenges. Don’t worry, we’re here to help. Constant Contact offers a free guide on marketing your spa online that helps you make sense of digital marketing.
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Look out for your next local event to see if you can set up a booth and offer goods or services like 15-minute chair massages, quick nail shaping lessons, mini jars of your famous clay mask, or vouchers for a med spa consultation.
