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Jun 25, 2024 · These key YouTube statistics help viewers remember brands, achieve high conversion rates and offer detailed YouTube data analytics, showing how valuable it is for marketing efforts. As YouTube grows and reaches more people, understanding and using YouTube statistics will be essential for marketers to create successful strategies that effectively reach and engage their target audiences.
Apr 9, 2024 · And when it comes to short formats, the best working short video app is TikTok. Instagram Reels received the second-highest number of votes at 27.12%, and YouTube Shorts came in third at 15.25%. It’s not much of a surprise that TikTok still stands as the king of short format. However, it lacks YouTube’s versatility.
- YouTube Data and Channel Statistics
- YouTube Usage Statistics
- YouTube Audience and Demographics Statistics
- YouTube Advertising Statistics
- YouTube Video and Marketing Statistics
- YouTube Influencer Statistics
- Turning These YouTube Stats Into Action
Before getting into general YouTube stats, let’s get personal. If you currently manage a presence on the platform, you can check your channel statistics using YouTube analytics. (Also, if you don’t have a brand account on YouTube, now’s a great time to create a channel.) Access the YouTube analytics tool by going to studio.youtube.com or by clickin...
Understanding how people use YouTube will help you assess whether it’s a worthy investment. Things like how many people use the platform and how much time they spend can give you an idea of its standing among social media users.
Looking into YouTube stats on audience and demographics can help you understand who is using the platform. This gives you an idea whether the platform is ideal for reaching your target audience.
If you’re planning to run YouTube ads, you need to gauge the platform’s advertising performance. Whether this involves looking into the ad revenue or the best ad formats, it’s essential to study a few vital YouTube advertising stats.
You can learn a lot about YouTube marketingby looking at how other marketers are using the platform. Similarly, the types of videos people watch on YouTube will give you an idea of how to market on the platform. So let’s take a look at some key YouTube video stats in addition to the platform’s marketing statistics.
Knowing the top influencers on YouTube helps you understand which influencers have an impact on the platform’s user base. This can then inform how you work with influencers on the platform. Additionally, it gives you an idea of the types of content that are popular on the platform. Let’s look at a few YouTube statistics on the platform’s top users.
These key YouTube statistics give you insights into the platform and its marketing landscape. Transform these insights into action by downloading our useful YouTube strategy template.
- YouTube has 1.7 billion unique monthly visitors. In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram.
- 54% of YouTube users are male. For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come.
- In the U.S., 62% of users access YouTube daily. Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.
- Visitors spend an average of 19 minutes a day on YouTube. That’s a pretty generous chunk of time to be hanging out on a platform. Wanna capture some of those minutes for your own content?
Aug 22, 2024 · Here are some key YouTube growth stats that marketers should know: 21. By December 2022, more than 55,000 YouTube channels run by U.S. users had over 100,000 subscribers each, showing a 15% increase from the previous year. 22. Among global Android users, YouTube ranks third for the most-used app each day.
Aug 16, 2024 · Below, you’ll find YouTube advertising and marketing statistics: $31.5 billion in global advertising revenue was generated by YouTube in 2023. 90% of marketers use YouTube for their video marketing efforts. 78% of marketers see YouTube as an effective channel for video marketing. 67% of B2C marketers use YouTube for their content marketing ...
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Oct 11, 2024 · 26. 92% of marketers say video marketing is profitable. If you’re deciding whether or not you should invest in video marketing, this stat is for you. 92% of video marketers say they’re getting a good ROI from this strategy. This is up from 78% of video marketers who had the same response five years ago. 27.
