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1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

   en.wikipedia.org › wiki › 1984_(advertisement)

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   1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

2. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

   medium.com › @marketingoal › apple-1984-advertising

   Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

3. Videos

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     1984 Apple's Macintosh Commercial (HD)

     Feb 1, 2012

     5.5M Views

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     Apple 1984 Ad Commercial - Original Recording from The Day It First Aired

     Jan 17, 2014

     509.8K Views

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     The Genius Story Of Apple "1984"

     Aug 10, 2022

     18.9K Views

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4. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub › how-apples-1984-commercial

   Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

5. www.latimes.com › 2020/01/29 › super-bowl-apple-adColumn: Apple's 1984 commercial is the MVP of Super Bowl ads ...

   www.latimes.com › 2020/01/29 › super-bowl-apple-ad

   Jan 29, 2020 · Column: Time to remember that there’s been only one great Super Bowl ad--and it aired in 1984. Actress Anya Major in her starring role subverting Big Brother in Ridley Scott’s “1984” ad ...

   • Email: michael.hiltzik@latimes.com

   • Occupation: Business Columnist

6. www.businessinsider.com › brought-to-you-by23. Apple 1984 — Brought to You by... Podcast BTYB - Business ...

   www.businessinsider.com › brought-to-you-by

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   Aug 13, 2020 · Business Insider. 23. Apple 1984. Dan Bobkoff, Amy Pedulla, and Sarah Wyman. 2020-08-13T01:32:21Z. In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and ...

   • Founder: Henry Blodget

7. www.nytimes.com › super-bowl-apple-1984-adThe Apple ’1984’ Ad Changed the Super Bowl Forever - The New ...

   www.nytimes.com › super-bowl-apple-1984-ad

   Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...

8. People also ask

   When did Apple '1984' commercial come out?

   • The Apple “1984” Macintosh commercial debuted in January 1984 during Superbowl XVIII. It would end up changing the way they would do commercials and marketing and helped to change the Superbowl into an even bigger event. What Got Us to Apple’s “1984” Commercial? Quick, who won the Super Bowl last year? What was the score? How about three years ago?

   How Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub/how-apples-1984-commercial-changed-the-world-of-advertising-3c25d57bc9a

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   How long was Apple's 1984 Super Bowl ad?

   • Apple’s “1984” ad ran in its full 60-second length only once on national television — during the third quarter of Super Bowl XVIII, on Jan. 22, 1984. (It had been shown a month earlier on a TV station in Twin Falls, Idaho, to preserve its eligibility for advertising awards, and subsequently in some movie theaters along with trailers.)

   Column: Apple's 1984 commercial is the MVP of Super Bowl ads - Los

   www.latimes.com/business/story/2020-01-29/super-bowl-apple-ad

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   When did the 1984 Super Bowl commercial start?

   • Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up.

   How Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub/how-apples-1984-commercial-changed-the-world-of-advertising-3c25d57bc9a

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   Did Apple make a Super Bowl commercial?

   • There’s only been one truly great Super Bowl commercial, and it was produced for Apple, which used it to introduce its original Macintosh computer. The year was 1984, and Apple made the most of the Orwellian resonance of “1984” by portraying its product as a piece of liberating technology.

   Column: Apple's 1984 commercial is the MVP of Super Bowl ads - Los

   www.latimes.com/business/story/2020-01-29/super-bowl-apple-ad

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   Why did Apple ad say 1984 won't be like '1984'?

   • The ad would promote the company’s new Macintosh personal computer. Marilynn K. Yee/The New York Times FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.

   The Apple ’1984’ Ad Changed the Super Bowl Forever - The New York Ti…

   www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html

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   Who created the Apple Macintosh ad'1984'?

   • " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.

   1984 (advertisement) - Wikipedia

   en.wikipedia.org/wiki/1984_(advertisement)

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9. invention.si.edu › invention-stories › rememberingRemembering Apple’s “1984” Super Bowl Ad | Lemelson

   invention.si.edu › invention-stories › remembering

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   Scene from Apple’s “1984” Super Bowl advertisement. From Folklore.org. When shown the finished ad in late 1983, Apple’s board members hated it. Sculley, the Apple CEO, instructed Chiat/Day to sell back both the 30 and 60-second time slots they’d purchased from CBS for $1 million, but they were only able to unload the 30 second slot.