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  1. 1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  2. Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

  3. Feb 13, 2022 · 1984 Apple advertisement, history of. $2,495 (equivalent to $6,215 in 2020) Over the decades, corporations and Madison Avenue have used this event as a significant launching pad for exposure, dropping fortunes on reserving time during the game, spending exorbitant amounts on productions, and hiring top-flight Hollywood directors to helm their ...

  4. Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

  5. Jan 22, 2024 · Debuted during the Super Bowl on January 22, 1984, Apple's iconic ad announced the Macintosh. The Washington-Los Angeles (Raiders) Super Bowl on January 25, 1984 is long forgotten, unless you’re Marcus Allen. But the “ads are just as important as the game itself” idea really took off that day, thanks to a timely and ingenious clip from ...

  6. Jan 29, 2020 · Column: Time to remember that there’s been only one great Super Bowl ad--and it aired in 1984. Actress Anya Major in her starring role subverting Big Brother in Ridley Scott’s “1984” ad ...

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  8. Feb 11, 2024 · On that fateful day, just two days before the release of the Macintosh, Apple unveiled their Super Bowl ad titled “1984.”. Directed by Ridley Scott, the ad took inspiration from George Orwell’s dystopian novel and featured a hammer-wielding woman liberating minds from a Big Brother-like figure.

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