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1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...
Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...
Jan 22, 2014 · On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials. George Orwell probably didn't know how much we'd talk about him so many years later, but our ...
- Chandra Steele
- Senior Features Writer
Jan 19, 2021 · Watch on. On Jan. 22, 1984, Apple's advertisement introducing the MacIntosh computer aired -- for the only time nationally -- during the Super Bowl. The advertisement plays of George Orwell's book, "1984," and marked the first step in Apple's rise. computers advertising Apple technology.
Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...
Jan 22, 2024 · Debuted during the Super Bowl on January 22, 1984, Apple's iconic ad announced the Macintosh. The Washington-Los Angeles (Raiders) Super Bowl on January 25, 1984 is long forgotten, unless you’re Marcus Allen. But the “ads are just as important as the game itself” idea really took off that day, thanks to a timely and ingenious clip from ...
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Jul 15, 2021 · In 1984, Apple spent $1 millio n on a 60-second spot that premiered at the Superbowl. Luckily, the ad was a winner, as all the local cinemas and TV stations showcased the unique ad. Within 100 ...
