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1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

   en.wikipedia.org › wiki › 1984_(advertisement)

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   1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

2. straightlinelogic.com › 2022/01/22 › apples-iconicApple’s iconic “1984” commercial airs during Super Bowl XVIII ...

   straightlinelogic.com › 2022/01/22 › apples-iconic

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   Jan 23, 2022 · From history.com (h/t The Burning Platform): During a break in the action of Super Bowl XVIII on January 22nd, 1984, audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time. Apple's "1984" spot,…

3. Videos

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     1984 Apple's Macintosh Commercial (HD)

     Feb 1, 2012

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     The Genius Story Of Apple "1984"

     Aug 10, 2022

     18.9K Views

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     Apple 1984 Ad Commercial - Original Recording from The Day It First Aired

     Jan 17, 2014

     509.8K Views

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4. 9to5mac.com › 2022/01/17 › ridley-scott-apples-1984Apple's 1984 ad script: Ridley Scott reveals his first ...

   9to5mac.com › 2022/01/17 › ridley-scott-apples-1984

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   Jan 17, 2022 · Scott’s most famous ad is Apple’s 1984 Super Bowl spot introducing the Macintosh computer, regarded as one of the most influential ads of all time. When the agency, Chiat/Day, pitched Ridley ...

5. www.christopherfountain.com › blog › 2022/2/131984 Apple advertisement, history of — Christopher Fountain

   www.christopherfountain.com › blog › 2022/2/13

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   Feb 13, 2022 · 1984 Apple advertisement, history of. February 13, 2022 Chris Fountain. $2,495 (equivalent to $6,215 in 2020) The Story Behind the Apple '1984' Ad That Launched the Super Bowl Commercial Craze. By Brad Slager | Red State. Over the decades, corporations and Madison Avenue have used this event as a significant launching pad for exposure, dropping ...

6. www.nytimes.com › super-bowl-apple-1984-adThe Apple ’1984’ Ad Changed the Super Bowl Forever - The New ...

   www.nytimes.com › super-bowl-apple-1984-ad

   Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...

7. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

   medium.com › @marketingoal › apple-1984-advertising

   Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

8. People also ask

   Why did Apple ad say 1984 won't be like '1984'?

   • The ad would promote the company’s new Macintosh personal computer. Marilynn K. Yee/The New York Times FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.

   The Apple ’1984’ Ad Changed the Super Bowl Forever - The New York Ti…

   www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html

   See all results for this question

   Did Obama ad 'Hillary 1984' convert Apple Computer's Super Bowl spot into a 'generational Howl?

   • "Political video smackdown / 'Hillary 1984': Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid". SFgate.com. Archived from the original on November 12, 2018. Retrieved November 11, 2018.

   1984 (advertisement) - Wikipedia

   en.wikipedia.org/wiki/1984_(advertisement)

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   Why did Apple make a Super Bowl commercial?

   • The company wanted to distinguish itself in a marketplace dominated by a titan, and parlayed the timing of a literary classic to deliver a commercial that delivered the goods. Apple’s “1984” to this day is recognized as an advertising classic, and became the very revolutionary spot that altered the parameters of the Super Bowl.

   1984 Apple advertisement, history of — Christopher Fountain

   www.christopherfountain.com/blog/2022/2/13/1984-ad-history-of

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   Who created the Apple Macintosh ad'1984'?

   • " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.

   1984 (advertisement) - Wikipedia

   en.wikipedia.org/wiki/1984_(advertisement)

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   Who was the director of the 1984 ad?

   • Director Ridley Scott was hired to direct the 1984 commercial. The commercial was created by the advertising agency Chiat/Day, of Venice, California, with copy by Steve Hayden, [ 13 ] art direction by Brent Thomas, and creative direction by Lee Clow. [ 14 ] The commercial "grew out of an abandoned print campaign" with a specific theme: [ 3 ]

   1984 (advertisement) - Wikipedia

   en.wikipedia.org/wiki/1984_(advertisement)

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   Why did Apple stop running a Chiat AD during the Super Bowl?

   • The entire Apple corporate board hated the commercial. One member called for the Chiat/Day agency to be fired, and the board decided not to run the commercial during the Super Bowl, telling the ad team to sell off their time slots.

   1984 Apple advertisement, history of — Christopher Fountain

   www.christopherfountain.com/blog/2022/2/13/1984-ad-history-of

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9. www.insidehook.com › television › apple-1984How Apple's "1984" Ad Changed Advertising - InsideHook

   www.insidehook.com › television › apple-1984

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   Jan 22, 2024 · Debuted during the Super Bowl on January 22, 1984, Apple's iconic ad announced the Macintosh. The Washington-Los Angeles (Raiders) Super Bowl on January 25, 1984 is long forgotten, unless you’re Marcus Allen. But the “ads are just as important as the game itself” idea really took off that day, thanks to a timely and ingenious clip from ...